When you’re from Orlando, it’s difficult not to brag about the sunny weather. Although Orlando Is known for its famous tourist destination, it may surprise some that so much trade is conducted in one city. Orlando, Florida provides a wide array of business opportunities for brands seeking to participate in trade show events.
Participating in a trade show in Orange County Conference Hall, the country’s second-largest convention center, certainly helps your business to thrive however, the COVID-19 pandemic has caused a significant shift in how businesses and attendees approach events, and these changes have had and will continue to have short- and long-term consequences. While 2020 will definitely be remembered as an unpleasant and exasperating year for the business in Orlando and around the globe, there are great prospects for the future. In-person events will continue, but with a new appearance and feel. Here are four lessons learned from COVID by the events and exhibition sector.
Hybrid is a new norm
Many activities were shifted to a virtual setting during the pandemic to adhere the social distancing. It’s fair to say that the outcomes for various groups were mixed. However, presenting a hybrid event, i.e., an in-person meeting with online components, will gain popularity in the next year. Even with vaccination, many people are hesitant to return to “regular” life and travel.
In this chaotic time where everyone in the industry is trying to adjust to the new norm, finding you an ideal trade show booth in Orlando is challenging. As exhibitors started to conduct the show in a hybrid manner it’s often daunting to find a trade show booth in Orlando that fulfills the needs of being virtual as well as in-person. Exponents provide you exact solution for your trade show booth in Orlando, we design and build your booth so that the remote attendee’s experience is on par with that of an in-person participant.
Importance of Smaller regional events
Many corporations and organizations staged large-scale in-person sales meetings or exhibits in a destination, with the place serving as a compelling lure for participants. With travel likely to remain limited for the foreseeable future, we’ve noticed a rise in interest in numerous regional events rather than a single national event.
A series of regional events have the ability to reach a wider audience. People who are unable to fly may be willing to drive someplace nearby to participate, while other participants may be able to join virtually. Meeting audiences closer to their homes will have a new resonance and will likely be accepted by both major and small-scale businesses.
Adapting latest technology
People have new importance on connections in a post-COVID society. However, given the social distancing regulations that will undoubtedly stay in place for some years, it is doubtful that business gatherings and trade shows will ever revert to pre-pandemic “normal.” Instead, organizers want to use technology wherever it makes sense, beginning with contactless registration and eventually influencing how meals are served and delivered.
Nowhere will the use of technology be more important than in networking. It can, for example, aid in the identification of smaller groups of registrants who have the same interests and promote networking sessions. Technology can also be used for displays, allowing exhibitors to reduce in-person interactions with the audience while still providing relevant experiences.
Content is a king
2020 made our life busier than we could have expected. Employees divided their time between professional and domestic obligations, and even when we were stuck at home, we were under a severe time constraints. We were tired of gathering to discuss everything and prioritize relevance. In some ways, we behaved like event producers, removing the extraneous and emphasizing the essential.
Attendees will regard events with a more critical eye in the future, expecting them to add value to their professional life. This involves prioritizing the goal of an event and the quality of its material, as well as developing methods to deliver content on an ongoing basis, rather than simply during the show.
Final Thoughts
Over the last few decades, events, exhibits, and conferences have developed dramatically. If we see the COVID-era changes as opportunities rather than obstacles, we can be able to lean into the impending shift and capitalize on it.
A good presentation at an industry event can be quite beneficial to your company, so it makes sense to put some consideration into your exhibit. It is not enough to simply attend your Orlando trade show you must also attract attention. Let Exponents assist you with your trade show display in Orlando. Our professional bespoke trade show booth design team will go to work on developing a trade show exhibit that will help you amaze the crowd at your next event in Orlando. Our displays are unique and eye catchy, allowing you to captivate people and gain new leads and contacts.
