Trade shows can be a great way of getting you in front of a highly engaged audience who has already started down the sales funnel.
The exhibition is a great opportunity to get to know potential customers in Orlando and have direct contact with them at large-scale industry events. You will need a great trade show marketing plan for Orlando to make a good impression.
What Is Trade Show Marketing?
Trade show marketing can be a hands-on way to showcase your business, product, or services at an industry event.
You’re introducing yourself to potential customers at the event and making yourself known, and carving out a space in the market for competitors. You must make sure your marketing efforts to trade shows in Orlando are both strategic and effective. This is where your competition will be meeting you in one room.
Trade shows in Orlando can be very lucrative, even though they have high stakes. You can achieve the following:
- Develop relationships with potential partners and customers
- A steady increase in revenue
- Brand awareness can be increased
- Stand out from your competition
Do Market Research
It is important to keep in mind that most trade shows in Orlando cater to specific industries. Therefore, consider whether your presence at the event is relevant and cost-effective when you decide to attend.
If it’s a good match for you and you feel that the experience will benefit you, then this is how to make it worthwhile.
Tips To Create A Trade Show Booth Marketing Strategy For Your Trade Show In Orlando
Let’s get to the details. It takes a lot of planning and research to put together a trade show marketing strategy for Orlando trade show displays. However, this guide will show you how to do it effectively.
Set Your Goals
You have to set a goal. Your strategy will be more effective if you organize it around goals. This will help your representatives set a goal to make the trade show in Orlando a success. Use the SMART goal framework for a set of achievable goals that will propel your business forward.
Identify Relevant Trade Shows
Trade shows in Orlando are specific to each industry, and it is important to have a list of events you want to target. There is a difference between trade shows targeted at your industry and those for your target market. Your goals are key to this distinction. The industry-focused expos will help you increase brand awareness, build partnerships, and network. If customers are your top priority, you will want to attend trade shows with the greatest lead generation opportunities.
Create CTA For Your Trade Show In Orlando
You can measure and will help you determine the success of the strategy. It should be lead generation-focused and help you start conversations at your booth. You can create a landing page to sign up for the newsletter, enter contests, or create your hashtag. You can display the CTA at your trade show display in Orlando to encourage people to interact with it. Finally, you can use the data collected to determine how successful the trade show was for your business.
Prepare Your Collateral
It would be best to prepare for the trade show quickly with the right equipment and team. Marketing collateral for your trade show in Orlando should be attractive and will stay with potential customers long after they move on. You can do this by:
- Display boards
- Business cards
Your trade show display in Orlando should be appealing to your ideal customer. Also, make sure it is staged in a way that captures the attention of passers-by. Be aware, however. Be conservative if you offer freebies or giveaways. You should limit the number of people who receive them to those who have provided their contact information.
Keep In Touch
As soon as the event is over, you’ll want to follow any leads that you can. But, again, it is best to act quickly. A potential lead will respond more favourably if they remember you. So try to contact them before it’s too late.
At the end of each day, upload or import customer lists to your CRM. Then, send a follow-up email to thank them and give more information about your company.
Review Your Trade Show
When the trade show in Orlando is over, and the banners are taken down, it’s time to review the results with your team. Consider what went well and what didn’t. Then, think about what you can do to improve your next experience. Finally, it’s a great time to review the return on investment of your trade show marketing strategy. Did you manage to do it on your own? How did you overcome them? Do you expect to face similar obstacles in the future? It was a worthwhile investment.
It may appear simple, broken down into steps. However, each stage of planning and execution and following through with a trade show requires time and resources. You don’t have to feel overwhelmed by the task at hand.
If you plan to participate in a trade show in Orlando, we are the right partner for you. Exponents Orlando can help you with all your trade show needs. From trade show displays to booth dismantling and shipping, we got you covered. So contact us, and our experts will help you prepare for your next trade show in Orlando.