Orlando, a city of joy that never fails to amuse us, always has something new to offer to its visitors. The epicenter of some of the best trade shows in the world attracts thousands of visitors yearly.
Orlando has several conventions, exhibition spaces, and centers, but none is more well-known than the Orange County Convention Center. The Orange County Convention Facility is the country’s second-biggest convention center, trailing only Chicago’s McCormick Place. So it makes the task of choosing an exhibit booth more critical to make a lasting impression.
As you are aware, several aspects contribute to a successful trade show marketing program. It is critical to creating a booth that attracts attention, brings your brand to life, and works effectively. It is also important to have trade show booth staffs that are knowledgeable about your brand, have a warm and inviting approach, and show up to work hard and provide results.
According to trade show data, two-thirds of event participants offer new prospects for businesses because most of them work in top management, have actual purchasing power, and are likely to purchase one to two products/services that they learn about that day. To take advantage of these opportunities, you’ll need to build the greatest show booth available.
Are you ready to stand out and strike a splash among the crowds of exhibitors? Here’s an Expert’s guide to choosing the perfect trade show display for your Orlando show.
Make It Engaging
Passive activities, such as watching a video screen, will not be as efficient at attracting visitors as interactive components. Attendees like taking part in trade show activities where they have a chance to win a gift. Having visitors spend more time at your booth means that your reps will have more time to connect with potential clients. To get visitors to participate with your information, use touch screen technology, offer giveaways, or showcase product demos in which they can participate.
Maintain standard branding from top to bottom
Create a booth that has consistent branding over the whole space. Your brand’s theme should be consistent throughout all of your design elements, from banners and graphics to freebies and more.
Keep your brand message brief and powerful
Place all of your critical statements higher than 3 to 4 feet to ensure that they are seen. To enhance your brand, place your company logo in numerous parts of the exhibit. Keep your message short and limited to a few powerful headlines printed in high, readable type that can be seen from a distance.
Keep the Element of Surprise
Put something out of place in the center of your exhibit space if you want to catch people’s attention. Whatever you do, strive to evoke amazement, amusement, or best of all must-know response in the customer, encouraging them to come inside and interact with your business.
Use the Appropriate Colors
Color psychology is a complicated subject. People are drawn to various hues for a variety of reasons. Your display colors and tones can help you stand out and promote your message. Cooler hues, such as blue, green, and white, seem professional but aren’t very eye-catching. Warmer hues, such as red, orange, and yellow, are more appealing, but you must utilize colors with caution since they may be overpowering if used in excess.
Place your booth strategically
Develop a mutual relationship with similar firms in your field by feeding off their crowds on each side of your trade show booth. If the venue is unable to offer information on which brands have reserved which spots thus far, keep in mind that most firms hire the same booths again and over again. That means you might be able to go at photographs from last year’s event to figure out where they will most likely end up this year.
Participating in a trade show in Orlando is quite a daunting task because you will be standing against the top exhibitors. It is critical to plan your booth strategically to create good leads and ROI. To exhibit in Orlando, you must use a high-quality bespoke trade show display to guarantee you get the attention you deserve from guests and prospective clients.
Exponents-Orlando is a leading Orlando exhibit company, available to suit your demands by creating and designing high-quality, unique exhibition stands that exceed all of your expectations. To guarantee you create a positive impression in Orlando, we will blend your thoughts and ideas with what we know will bring you success. So connect with us and make your next trade show in Orlando memorable for your visitors.