Exhibiting at a trade show in Orlando is a unique experience, even for trade show veterans. The attendees in this city take the time required to do their research before heading to the convention center, so exhibitors need to ensure that they’re always at the top of their game.
If you are about to set up a trade show booth in Orlando, then you have to plan everything to perfection. In case you need a little inspiration, have a look at our Orlando exhibit rental design ideas.
Focus on Your Background
What most exhibitors forget is that their backdrop is far more than a partition separating their booth from the next. It’s possibly the most dynamic element at your disposal. Your backdrop can be both functional and attractive. Elements that are placed at eye-level are likely to become the focal point of your entire booth.
Creative lines on your backdrop can also be used to make small booth appear larger. Simple, bold and clear images and text are likely to grab the most attention, while ornate and mysterious graphics may leave customers confused. The best way to create a powerful backdrop is by using a single image to convey your entire story.
Remember, a picture can say a thousand words, and you need to use this to your advantage during trade shows. This simple backdrop by GT Robot hits the nail on the head.
Use Props Wisely
Irrespective of whether you offer a product or a service, you can find a way to use props to enhance the overall aesthetic of your trade show booth.
If you want to showcase your entire range of products, perhaps using a repeating product wall will be the most efficient way to decorate your booth and draw attention to your trade show booth rentals in Orlando. On the other hand, if you work in the automobile, construction or hardware industry, you could use an over sized prop as the centerpiece around which you build your booth.
Objects that are larger than life will automatically draw eyes towards your booth – even during crowded trade shows.
For some brands, however, using large props may seem like a bit of a silly gimmick. If you’re looking for something a little more subtle, simply color-coordinating your props might be more than enough to attract visitors to your booth. Google used props in their brand colors to create a repeating product wall that caught every attendee’s eye.
Most attendees erroneously assume that taller booths are bigger than shorter ones. Take advantage of this at your next trade show by drawing attention to the ceiling with hanging ornaments and lights.
Apart from making your booth appear larger, this will also make your booth more visible to visitors from a distance. Core absolutely nailed this concept with their booth.
But, this isn’t the only way in which you can use your booth’s height for your benefit. Instead of using overhead hangings, consider building a multi-story booth instead.
By using ramps and inclines in an innovative fashion, you can build a layered booth that can host larger crowds. The higher you build your booth, the more visible it will become on the show floor.
Draw Your Lines Carefully
Many exhibitors often forget just how flexible lines are as a design element. Lines can be used to group graphics together, to create some visual order, or to influence an onlooker’s depth perception. Incorporate lines in your design to keep your booth’s graphics clean and clear. Recom kept things simple with their neat lines.
Provide a Sensory Experience
Typically, a trade show is considered to be a visual affair. In the recent past, however, the tides have turned and exhibitors are looking for ways in which they can make trade shows a multi-sensory experience.
The use of aroma oils and scented candles have become a common way in which brands hope to evoke positive emotions through a visitor’s sense of smell.
Another important way in which exhibitors can deliver a sensory experience is by thinking out of the box when it comes to the materials being used to build the booth.
Materials like wood or fabrics like leather and silk will allow attendees to experience your booth through touch. It will also make your booth appear more appealing than that competition and will draw in large crowds.
Offering some delicious food and drinks will also help you increase your footfall at the show. In fact, one of the latest trends is incorporating doughnut walls into your display.
These serve as a great way to create an interesting and interactive backdrop for your booth while also offering your customers a delicious snack to feast on.
Create Enclosed Spaces
While it’s important to ensure that your booth is open and welcoming, sometimes it’s equally crucial to keep a few things under wraps. A great way to create curiosity about your booth is by creating enclosed spaces within it.
If attendees are unable to see what’s happening inside your booth while walking past, they’re likely to stop and try to find out more about what you’re doing. Once word gets around that your booth is offering secret or exclusive experiences, away from prying eyes, you’ll soon become the talk of the trade show.
Health Grid managed to create a partially enclosed space with this simple booth.
Focus on Customer Comfort
If you really want to bond with customers and create a good and memorable impression of your brand, you will have to think about their comfort. Attendees will spend hours on their feet, making their way from one booth to the next.
Depending on where your booth is located on the show floor, they might be absolutely exhausted by the time they arrive at your display. By making visitors feel comfortable and offering them a place to sit, you can put them at ease.
Once they’re feeling a little rested, they will be far more receptive to your pitch than if they were expected to stand to one side while your staff tells them about your brand. Searcher used a mix of plush sofas and high bar stools at their booth to keep clients comfortable and happy.
Make It Interactive
Last, but definitely not the least, it’s crucial that you make your booth as interactive as possible. There are a number of ways in which you can do this. If you’re looking for a cool way to ask for instant feedback about your booth experience, you might consider placing touchscreen kiosks at every booth exit.
On the other hand, if you’d like people to experience your products, you can have a live demo station where attendees can try using your offerings.
Of course, if you are unable to bring your products to the show, you can make use of tech like Virtual Reality (VR) to show people how your brand is making a difference in the world.
Hosting games and quiz competitions will also encourage people to interact with your brand and your booth on a large scale. If you’re looking to up the ante and draw a massive crowd, ensure that the prizes you’re offering make the effort of participating worth everybody’s while.
You can also provide participants with exclusive discount vouchers and codes or samples of your products to get them interested in your brand.
If you really want to knock your interactive game out of the park, you can consider making your booth’s floor completely interactive. With the help of touch and pressure sensors, you could get your floor to light up when people walk near your booth, or even send a quick vibration through their body if they’re walking away.
If your budget doesn’t quite stretch that far, consider putting a floor piano mat at the entrance of your booth. Even if visitors aren’t entirely musically-inclined, they won’t be able to pass up a chance of creating a quick tune as they step in.
Building the perfect booth for any trade show can be a nerve-wracking experience. With these helpful tips, you can create an trade show booth rental Orlando that is interesting, interactive, functional, and visually appealing.
Remember, a lot of visitors will judge your brand based on the appearance of your booth, so you will have to do whatever it takes to build a display that’s a cut above the rest. Good luck!