- On March 19, 2019
Orlando has become one of the hottest trade show destinations in the world. Companies that want to make a real impact with a single appearance can opt to exhibit at a trade show here. Of course, the cost of exhibiting at such a show can leave quite a dent in your wallet, which is why we recommend that you opt for a trade show exhibit rental in Orlando instead of purchasing a booth.
This will serve multiple purposes. Firstly, it will greatly decrease the amount you will have to spend on your booth. Secondly, it allows you to experiment with your booth’s look and feel, without you having to commit to anything in the long-term. With a rental, you have the opportunity to get as creative as you want with your design.
The Importance of Good Design
At a trade show, you have very limited time in which you can make an impact on attendees. If your booth’s design is standardized, chances are that your display will melt into the background and visitors will hardly engage with you. On the other hand, you can choose to use vibrant colors, large props, and enclosed spaces to intrigue audiences and invite them to engage with you and your brand.
So, if you’re looking for some creative ways to liven up your Orlando exhibit rentals, you’ve come to the right place. Let’s take a quick look at some amazing design ideas that you can use:
Add a Living Wall to Your Display
Living walls have the miraculous ability to liven up even the most basic displays. Typically, these walls are made up of plants, flowers and other foliage. These walls work for trade show booths since they can be of any size and shape and can be completely customized.
Many companies use the greenery to spell out their brand’s name or to recreate their logo. Apart from providing your booth with a fresh edge over your competitors, live walls also show your clients that you are committed to doing what you can to save the environment.
If you think a green living wall won’t match your brand’s messaging, you can create a living wall by combining objects, text and art to convey your brand’s message to the masses. You can use the living wall as the focal point of your booth, and create your design around it. A living wall is a great draw and is sure to increase footfall to your booth.
Upsize Your Props
Obscenely oversized objects have fascinated humans for several years now. If you think we’re kidding, just think about the large ceremonial checks or cardboard car keys that are provided to winners of raffles and lucky draws. There’s something about the distorted proportion that simply makes us want to stop and stare for a while.
Now, imagine bringing a large prop to your trade show exhibit rental in Orlando – seems like a good idea, doesn’t it?
The best thing about using giant props is that it works for companies across industries. Whether you deal with food items, toys, medicine, or construction equipment, you can use large objects to fill your booth and draw crowds in.
These large props, if designed correctly, will also urge individuals to click pictures and put them up on social media platforms like Facebook and Instagram, which will further increase your brand’s publicity during and after the event.
If you want to be really creative, you can convert your entire booth into one large prop, like the cockpit of an airplane. A huge attraction like that on the trade show floor is sure to get people talking about you and your booth.
Turn Your Seating into a Statement
Visitors at trade shows are almost always on the lookout for a comfortable place to park themselves for a while and rest their weary legs. If you’re offering seating at your booth, why not go the extra mile and make a statement while you’re at it? You can come up with creative seating arrangements to make a real impact.
If you deal in sanitary ware, why not create couches carved out from bathtubs? If you’re in the auto industry, perhaps old tires can be upcycled into ottomans. There are a number of ways in which you can draw inspiration from your brand and your business to create comfortable seating for visitors.
Once attendees make their way to your trade show exhibit rental in Orlando and get comfortable in their chairs, you can wow them with your marketing presentation. Trust us, they’ll be far more receptive to what you’re saying when they’re at ease.
Use Bountiful Product Walls to Your Advantage
Displaying your products and making your booth look full is a great way to hook attendees and get them to engage with you. A good way to make your booth look full is by creating repeating product walls. This means that you display all the products you offer several times, to make it look like you have lots to offer attendees.
While creating your product wall, it’s important to ensure that your display is neat and color-coordinated. If you have a single product in different color variations, ensure you showcase all the colors – this will increase the aesthetic appeal of your booth greatly.
Another important tip to keep in mind is the height of your display. The products should be at eye-level, or you run the risk of attendees missing your showcase entirely.
Go Vintage Chic
Going vintage is very ‘in’ right now, and we’ve found a way for you to add a vintage touch to your trade show exhibit rental in Orlando. Repurpose a vintage vehicle and use it as a prop in your booth. This works even if you aren’t involved in the automobile industry.
An old pickup truck can be transformed into a lively plant nursery, while a vintage camper van can be fashioned into a mini clothing store.
If you don’t have the space or the money to repurpose vintage articles, you can still add a vintage touch to your booth by using old records to decorate your display. You can even add a touch of greenery to your booth by using vintage bottles with plants in them as part of your decor.
Take Things to Another Level
We mean this quite literally. A great way to draw attention to your display during a trade show is by making use of overhead hangings. This could be simple signs, with your brand’s name and company logo, or could be elaborate glass baubles that display your products.
Overhead hangings allow you to make the most of the space that you have been allotted for the show, but that’s not the only reason why they’re so helpful. Most hangings can be spotted from a distance, which makes your booth easy to find at a crowded show. If your overhead hangings are well-lit and colorful, it’s sure to mesmerize viewers.
Consider Closed Quarters
It may seem counter-intuitive to create a booth that is almost completely cut off from its surroundings, but this is one of the easiest ways in which you can generate curiosity about your brand in the minds of attendees. When you create an enclosed environment, people will want to enter the space and learn about what you’re offering and how you can help them.
It’s also an amazing way to create a truly immersive experience. Once visitors are inside your booth, they will not be distracted by the hustle and bustle outside, making it easier for them to focus on your presentation and offerings.
Ditch Plastic Architecture
For too long, plastics and metals have been used to create the structure for trade show booths. Not only have these limited your ability to create stunning designs, but they’ve also put unnecessary strain on our environment and the finite resources that we have access too.
Instead, consider using fabrics, wood, and other elements to build your booth. Fabrics are a great option since they’re durable, lightweight, and easy to assemble and dismantle. Fabric can also be stretched, cut and molded to fit your distinct trade show exhibit rental in Orlando needs.
Another advantage of using fabric is that it opens up your lighting options as well. These materials create a softer glow than plastics, which enables you to transform your entire booth into a comfortable atmosphere.
If you want to do something truly unique, you may consider using wooden elements in your booth, but these tend to be heavy and will substantially elevate your shipping and assembly costs.
Now that you have all the design advice you need to make an impact at your trade show in Orlando, it’s important to think about other aspects as well.
Once your display has them hooked, you need to ensure that your marketing presentation and booth staff also leave a positive impact on the attendees. Before a visitor leaves your booth, ask them for their details and provide them with a small giveaway that will help them remember you.
These small things will go a long way in ensuring that your trade show experience is a resounding success.
Read here – Trade show booth design trends 2020.