Trade shows are considered one of the most effective channels of showcasing products and boosting brand visibility. These live events give you opportunities for deeper engagement and a much better likelihood of sales conversion.
This pulling power is the key USP of trade shows, expos, and exhibitions. However, any marketing executive with hands-on experience of participating in trade shows shall tell you, challenges abound.
Challenges of Participation in a Trade Show
If your brand is looking to create a buzz in front of a live audience at the next trade show, then there are substantial preparations to be done. Right from getting the sales pitch right to putting on a cohesive show of enthusiasm and energy, there is a lot of work needed from your participating staff. Some of the challenges include
1. Getting the Design Right
You need to be sure which element of trade show booth will showcase your product/ services correctly.
Should it be a double-decker placement or do you need a tower in one corner?
How many dedicated corners are needed for meetings, workstations, sales literature, and product demo?
What is the best dimension to go for without running into budget overruns?
These are some trade show exhibit design questions that need to be looked at.
2. Building the Booth
What materials will be best for constructing the trade show?
Will the booth be lightweight and sturdy?
How the lighting, ventilation, and layout placement would be integrated?
These are some queries you may need to answer at the development stage.
3. Installing the Booth
In the installation stage, you need to take all precautions to safely transport the booth from the warehouse to the venue. You need to decide the right mode of transportation so that there aren’t any problems at checkpoints.
You need to arrive at least 6-8 hours in advance before the show starts to set up the booth. When setting up all elements need to come together way before the show commences, then your staff needs to be dressed up, presentable and ready to receive visitors into the booth.
4. After the Trade Show is Over
Who will take care to oversee the dismantling and transportation back to the office?
Will this time be used for drawing up presentations and show insight sharing with company management or putting back the trade show elements in a safe place?
It is obvious that the work is physically and mentally taxing. There are crazy last minute sprints to get the booth setup ready.
This may shift your team’s focus from core functions (personalized interaction, better engagement, and higher conversions) to non-core functions like setting up the booth and keeping all elements lined up to attract traffic.
As a result, you might not get the outcomes expected from participating in a trade show. The poor traffic and low footfall would hurt the ROI potential from this campaign and thus, turn out to be a loss-making proposition.
In such a scenario, it is a wise decision to get on-board a professional expert like Exponents Orlando to provide assistance.
This way your team can focus on what they do best – i.e. talk to prospects and generate phenomenal leads and new business for the company.
Why the Professional Expertise from Exponents Orlando Matters?
Take for instance the city of Orlando. It has a number of exhibition centers like the Orange County Convention Center and Amway Center.
The city has fast emerged as a hub of technology. The local corporate culture is tech oriented. It blends tech and design thinking as core corporate values of the companies operating here.
Major tech corporations like American Automobile Association (AAA), Deloitte Consulting LLP, Darden Restaurants, Lockheed Martin, and Northrop Grumman have their offices located in Orlando.
Other enterprises like Tupperware Brands Corporation, Electronic Arts, Verizon Communications and the Walt Disney Company too are either headquartered in Orlando or have a significant presence.
With the presence of so many companies and industries like art, auto, family and education, homes and lifestyle, science and technology, travel and outdoor, and sports and fitness.
It is important for brands to promote themselves, and trade shows emerge as one of the best channels. The below success stories too make a strong case for using trade shows and exhibitions as a potent marketing tool.
1. International Association of Amusement Parks and Attractions – 2017
According to The, IAAPA press release, a record 38,161 registered attractions industry professionals gathered in Orlando to learn, buy, and network at IAAPA Attractions Expo 2017.
2. Grainger Show – 2018
Another example is the Grainger Show 2018 that attracted 5,700 customers, 2,900 exhibit staff from across the US and abroad. It also featured 3,900 Grainger team members for 3 days of training and networking.
Over 600 suppliers exhibited 1.5 million products on the expansive 450,000 square feet of trade show space at the Orange County Convention Center.
Hence, when you look to participate in a trade show or expo at Orlando, it is important to get a booth that is professionally designed and has the creative appeal to turn the attention of the show visitors to your booth.
More than 757 trade shows and expos happen around the year in this city. This speaks volumes of the tremendous enticing power of trade shows in generating new business.
Who Can Help Me With Trade Show Exhibit Design and Logistics in Orlando?
Here are some ways we render valuable design and logistical support
Design Support
The trade show landscape keeps evolving every year. Our expertise in knowing the pulse of the Orlando trade show trends allows us to deliver a great trade show exhibit design.
This can in turn, lead to positive revenue generation outcomes with these benefits:
1. First Impressions Matter
We ensure that the first impression of your brand creates a lasting impact through an incredible trade show booth design in Orlando. A visitor’s first look of your trade show booth will decide whether he is willing to visit your trade show booth or not.
With an uncluttered and neat layout and brand graphics and content, our trade show booth rental design offers a captivating look.
2. Optimum Space Utilization
The booth area is meticulously planned such that every inch is optimally utilized. Incorporating brand specifics through various media like sound, light, graphic design, color, etc. achieves a stunning space for the brand to be a success.
3. Arouse Curiosity
Our display booths are designed to arouse curiosity in the people’s mind. We believe that the visitor will first need to be drawn to the booth so that your team can have meaningful interaction.
We also arrange for gamification like product-centric games and contests to encourage people to your booth. Once you have some crowd, other onlookers will be intrigued to know what is going on and join in, thus leading to an exponential increase in visitor traffic.
4. Freebies
This is one aspect loved by all customers. We recommend the right freebies like wristbands, headgears, stickers, etc. for your target visitors.
People wearing your promo items will in turn lead others to visit your exhibit and increase your customer-brand interaction.
You can also keep incentives and discounts for people when they buy directly from the exhibit. This will help increase your onsite sales and promotion of your product.
5. Tricks of the Trade
Partner with other participants, not competitors, who complement the brand that you market. This strategy will enhance your sales prospects through word of mouth and lead people to your trade show exhibit.
You can trade contacts between partners to increase your reach and convert to potential customers. Ask people to refer their contacts who would be interested in knowing more about your product in exchange for discounts, etc.
6. Interaction
Your ability to convert visitors to potential customers and buyers will depend on your interaction with them. With easy access to sales literature, product demo stage, and workstations in custom trade show exhibits, you can create a memorable impression about the brand.
Doing the presentation through graphic, modern technology, slide shows, animations, etc. will add to their listening excitement and keep them glued to you for a longer duration.
7. Create an Experience
We help you make the visit for your guest a memorable experience that lasts even after the event is over. Once we
create the right first impression with lighting, colors, digital displays, and visuals and acoustics, your staff’s sales prowess then comes in.
You can augment the overall experience with pleasant interaction, offering goodies and refreshments during their visit, and making them a part of the different gamification activities you organize in the booth, etc.
Making you attendee feel important and wanted can increase your sales prospects and create a loyal customer base.
Logistical Support
We have extensive experience setting up successful trade show experience at Orlando. We can assist you with the necessary logistical support you need.
We arrange for the rental booth to be transported to the venue so that all your team needs to do is show up at the event well-prepared, to offer the best sales pitch to visitors.
As your own on-site concierge you can leave the installation, configuration, and post-event dismantling of exhibit rentals in Orlando to us while you focus on the core function of engaging better with the visitors and converting them to new business for the company.
We understand the importance of local expertise and enable last mile support in delivering the trade show booth to the expo centers in and around Orlando.
Do connect with us to utilize our trade show exhibit design idea expertise and make your next trade show participation a huge success.
Read here – Creative design ideas for your trade show exhibit.
