Trade shows serve as a great platform to grow business and connect with your audience. Exhibitors participating in a show have a common motive to generate quality leads that will help in increasing the ROI. Though several exhibitors come back to the office with ample leads but often they happen to be unqualified ones. Therefore the secret to getting quality leads is considering your every show as one step in your sales process. Have a proper plan in place which will cover everything before, during, and after the show.
Generating leads at trade shows is all about encouraging attendees to share their contact details at the trade show booth before they leave so that you can contact them after the show. If the trade show visitor is ready to do this, there is a high probability that he will eventually become a customer or partner. Whether local or international trade shows, the ultimate goal of lead generation is to win new customers. Here, we have jotted down five tips that will help in generating leads at trade shows.
Subtly get the trade show visitors contact details
Being active yourself is a welcome change for trade show visitors who are flooded with so many impressions. Take advantage of this and request the contact details of passers-by in a playful way. One example is interactive screens in which trade show visitors take part in a survey and then enter their contact details.
At some international trade shows, there are even machines where you can pay with business cards instead of money. So you see the possibilities to suggest trade show visitors to provide their data at the trade show booth are very diverse. Of course, the guidelines on data protection must be observed, and the trade show visitor must, for example, tick that he agrees to receive a newsletter.
Organize seminars and workshops
A large number of specialist participants visit national or international trade shows primarily for conferences, seminars, and workshops that take place there. So, if you are able to organize such a specialist meeting yourself, then you should seize the opportunity.
By inviting specialists from your industry, you strengthen the credibility of your brand, and at the same time, promote lead generation. In order for such events to be possible, the design of the trade show booth must be conceived accordingly. To do this, contact an experienced Orlando exhibit company who will provide you with creative ideas for the trade show booth.
Train your trade show staff
A well-trained trade show team is an important pre-requisite for successfully generating leads and turning prospective customers into customers. You can prepare the trade show staff in advance for the possible reactions of the trade show visitors with role plays.
It is also important that the trade show team has an eye for which visitors could really become customers and who just wants to take a look around and stock up on free advertising material. Of course, all trade show visitors should always be treated in a friendly manner. Still, the greatest attention should, of course, be given to potential customers who are really interested in your products and/or services.
Organize competitions for lead generation
Competitions are very popular with the public. That is why most exhibitors hold competitions. However, competitions only become interesting for entrepreneurs when they are combined with the lead generation strategy.
For example, ask quiz questions about your products and ask customers to provide their contact details. If you want to organize interactive competitions, incorporate it into the design of your trade show booth. Your Orlando exhibit company will also provide you with creative ideas for the booth.
Ask the right questions
An easy and efficient way to generate high-quality leads is to ask visitors to complete surveys and questionnaires. Make sure that you only ask a few but relevant questions so that the participants do not cancel the questionnaire early. With the right questions, you can get extensive data from your visitors.
Before you begin, think about what could motivate trade show visitors to take part in the survey. How about serving participants a refreshing drink or snack while completing the survey or giving a small giveaway at the end of the survey? With a little ingenuity, you will find the right method to generate good leads at trade shows.
There are several lead generation apps that will also help you track and maintain proper data of your prospects. So, make sure you consider the above points while planning out your next trade show.