While exhibiting at a trade show in Orlando, it’s absolutely crucial that you bring your A game! Orlando has become one of the most lucrative trade show markets, and attendees here always expect exhibitors to bring new and innovative displays to the show floor.
So, if you’re looking for a way to wow attendees with your trade show booth rental in Orlando, we’ve got some amazing tips for you.
Check Your Location
As with real estate, the location of your booth on the show floor will go a long way in dictating how many people are likely to interact with you and your booth. To secure yourself a prime spot on the floor, you will need to book your space as quickly as possible.
The best booths are typically the ones near the entrance. When your booth is near the front of the hall, you have the opportunity to interact with attendees when their minds are still fresh. Booths near the exit will see less engagement as visitors are likely to be tired from walking through the hall and interacting with various exhibitors.
If a space near the entrance isn’t available, don’t worry. You can still make the most of your trade show booth rental in Orlando. You can find a place that’s near the main aisle, a lounge, or even the food court.
These are all high traffic areas, so you have a greater chance of making an impact on a large audience.
Make a Mark on Social Media
A well-planned social media marketing campaign will allow you to solidify your brand’s name in the market, drive sales during the show, and even help generate better leads.
In the months and weeks leading up to the show, you can post enticing content on channels like Facebook, Twitter, Instagram and LinkedIn. To reach a wider audience, ensure that you use the event’s hashtag in every post.
You can create a buzz on your social media channels by posting behind the scenes pictures and videos of how you’re preparing for the upcoming event.
You can even have polls on your page and ask people about the kind of giveaways they’d like to receive, or what kind of offerings they’d like you to showcase during the event. These posts will encourage engagement and make people aware of your participation in the upcoming trade show.
During the event as well, you can have one of your staff members go live from the booth, to show people who aren’t attending what they’re missing out on, or to entice people nearby to drop by your booth and enjoy your offerings.
If you have space and the time, you could consider creating a photo booth or wall where you can encourage visitors to your booth to click pictures and share it on their social media pages with your company’s unique hashtag and the event hashtag.
This way, more and more people will see what you’re doing and are likely to want to learn more about your brand and what you have to offer.
After the event is over, you can reach out to people who have engaged with you on your social media platforms and follow up with them.
You can also publish your key takeaways and insights as a whitepaper on platforms like LinkedIn.
Get Your Design Right
If you really want your booth to stand out on a crowded show floor, it’s absolutely vital that you design your exhibit to perfection. To get started, think about the theme you want your booth to have.
This will depend largely on the kind of industry you function in and what you do. For example, if you’re in the business of manufacturing cars, perhaps you could turn your booth into an assembly unit.
On the other hand, if you’re a supplier of herbal teas, perhaps your entire
booth could be converted into a tea shop.
Next, you need to think about the kind of colors you are going to use through the booth. Typically, your brand’s logo is a great starting point.
By using your brand’s colors liberally through your booth, and ensuring that your logo and name are visible from a distance, you’re likely to improve brand recall in the minds of customers even after the show is over.
If you’ve decided to opt for a trade show booth rental in Orlando, you can rely on the expertise of the rental company. They will be able to provide you with new and innovative designs for your booth, while also telling you what’s possible and what isn’t.
Indulge the Senses
One of the biggest mistakes that exhibitors make it not paying enough attention to the tactile, audio and olfactory stimuli present in their booth. At a busy event, every booth will try to wow potential customers with visually-stunning booths.
You can differentiate yourself by ensuring that you also indulge all the other senses. Using aroma oils and fragrances will help evoke certain emotions amongst visitors. It will also draw them to your booth. If you deal in kitchen appliances, you would even bake fresh cookies at your booth and feed your customers while you talk about your offerings.
For a tactile touch, you could use materials like wood or fabrics like denim to build your booth. These items encourage clients to run their fingers over the materials, and provides them with a familiar feeling, which they might find comforting.
When your booth evokes happy emotions, visitors are more likely to associate good memories with your display.
While most booth’s use audio and visual stimuli, you can try to differentiate your display by creating a live wall, transforming the entire backdrop of your booth into a massive screen of sorts.
Create an Immersive Experience
To increase footfall to your booth, it’s important that you create a truly immersive atmosphere. Instead of plain old TV screens with a video being played on a loop, provide visitors to your booth with a VR headset and encourage them to enjoy a walkthrough of your office premises or warehouse back at home.
You can also turn your booth into a maze – so that people have to walk through it to learn more about your offerings. If you don’t quite have the budget to do so much, you can simply hire a professional to create a short, 120-second-long video about your company and the kind of work that you’re doing.
A short video will be more impactful than a longer video, especially if it’s made tastefully.
Consider Your Customer’s Comfort
For attendees, trade shows can be incredibly exhausting. Visitors are on their feet for hours, walking around and talking to staff members at all the different booths to better understand their offerings. They require a place where they can rest for a while and put their legs up.
If you have space, you could consider creating a lounge in your booth. Fill it with charging stations, beanbags and comfortable chairs. If you have the budget, you could even hire professionals to provide 15-minute foot massages to all the people who are stopping by.
Pay Attention to Giveaways
If you’ve ever attended a trade show, we’re sure you’ve left the event with a number of branded pens, key chains, and visiting cards stuffed into your pockets. A few days after the show, you might have forgotten which pen came from which stall, and why you visited them at all.
To ensure this doesn’t happen with you, it’s important to carefully think about the kind of branded items you can hand out to attendees. One good bet is a reusable bag. This could be canvas or jute, and since it is eco-friendly, it’s likely to score you a few brownie points amongst your environmentally-conscious clientele.
You could also consider handing out branded battery packs, T-shirts or mugs. These are items that have a long shelf life, and are incredibly useful.
Train Your Staff
Now that you’ve planned out your booth’s design, its interactive elements, and have the best swag to hand out, it’s time to think about engaging with visitors on D-day. The staff in your trade show booth rental in Orlando will need to be polite, well-informed about your products and services, and have excellent communication skills.
If you have staff who are bilingual, you can communicate with a larger audience. In the weeks leading up to the show, hold orientation sessions during which you can give staff members a complete walkthrough of your brand and your offerings.
To differentiate your staff members on the show floor, it’s a good idea to provide them with uniforms that mirror your brand’s colors. These uniforms will be a welcome change from the regular blue and black suits that are generally found at most events.
Additionally, visitors will be able to easily spot them amongst the crowd and ask them for any help they require.
With all the planning and preparation out of the way, you’re ready to blow everybody away with your immersive and interactive booth. Don’t forget to have fun and greet people with a smile – these small things will go a long way in ensuring that people remember you and your brand.
Read here – Tips for trade show marketing success.
