Trade shows are huge events with many visitors and exhibitors. Many people pass by your booth to another in a span of a few minutes. And amid this, it gets very difficult for the staff present at the fairground to ensure the security of the booth along with managing their prospects and potential clients and it adds up to another challenge that an exhibitor faces during the show. To overcome this challenge, here are a few tips that will make sure your trade show booth in Orlando is secure.
Not relying completely on trade show security
Don’t completely depend on the security provided by the event organizer for your trade show booth. While this security keeps a close check on the premises of the trade show event they are not allowed near your booth due to privacy concerns. Moreover, the security of the booth and its display items or any products you carry for demonstration is solely your responsibility. Trade show security is only responsible to safeguard trade show premises and ensure that the visitors are authorized to enter the space. You need to amp your team to take care of your trade show booth in Orlando.
Keep valuable items under lock
Items that are associated with your trade show display and staff’s personal belongings like mobile phones, wallets, cards or other documents are those valuable items that you should keep under lock and the access should only be granted to your team. Devices and gadgets that has information of your company should also be kept under lockers as they hold vital data like customer details or sales leads. Though you and your team may require these devices to come handy for demonstration or presentation purposes, those should not be left unguarded.
Use of security equipment
Keep all the portable items secured to cord reels or cables mounts. These come in handy when you may be away from the booth for a couple seconds and reduces the chance of theft in your absence. You can also make use of your smart phone to turn it into a surveillance camera. Another way to secure your digital items is to enable GPS tracking.
Keep your desk or counter organized
The more you clutter up space on your trade show booth’s counter or desk, the more it gets difficult to notice something when it goes missing. Also, keeping the counters organized will make items easily accessible to you without you having to search and the minimal impression of your trade show booth counter will give the feeling of neat and tidy space.
Play with the labels
This may sound imprudent but this can actually help. We all know that trade shows are busy and the crowd present is always hustling. Amid all the hustle it gets difficult for someone who is trying to steal as the time is limited before anyone drops by. Usually, the opportunist thief would look to either slip in the items are that not secured or check for the labels of the boxes you keep your valuable in. It is smart to label your boxes or storage cases with incorrect labels. Never highlight your boxes with bold and flashy words or stickers that say “important documents” or “digital devices”. If you must label them, do it incorrectly on purpose but also remember what label you put for the items in your box.
Design your trade show booth rental in Orlando with in-built locker
There are a number of customizable trade show booth designs that can let you choose to fit an in-built locker for your booth. If you are going to exhibit something that has valuable promotional items or the product you are going to showcase is itself expensive then you should consider a design that would give you a lockable storage option.
To help you secure your trade show booth rental in Orlando, you can add up other miscellaneous tips to the above mentioned ones like,
- Giving limited access to your team members, the keys of the lockers and passwords of digital devices should only be granted to one or two persons present at the booth.
- Not leaving your booth unattended
- Keeping a list of the items you carried to the show and checking them one by one at the end of the day.
- Discourage the entry to your booth by putting up ‘do not disturb’ sign when you are away as it let the people assume that you are in the booth but do not want to be disturbed temporarily.
- For storing items overnight consider keeping only those that are heavy and not easy to port.
And above all, be alert and attentive to anything that you find suspicious. Understandably, the organization of the trade show booth and presenting to your audience will get you tired but taking a few breaks from time to time and being observant can help you save your valuables at the booth.
Read here – Tips for trade show marketing success in 2020.