Trade shows help companies exhibit their offerings to a wide audience base. They allow brands to connect with their target audience while also building their contact base for the future. While a table, a few chairs, a banner and a smooth-talking salesperson in a wooden booth might have been enough in another age, the world has moved on considerably since then.
With so many new innovations, there’s been a paradigm shift in the way businesses approach trade shows. Today, careful planning, proper use of technology and a number of pre-event, in-event and post-event strategies have become key factors in trade show preparation. A well-designed trade show booth is crucial in helping you achieve high returns on your investment at an event.
For a successful trade show, it is important to have a booth that not only looks aesthetically pleasing but is also able to communicate its essence to the audience. Your booth’s design should be able to differentiate you from your competitors and help you enjoy higher returns on your investment. A successful booth will enable brands to generate the maximum number of leads, while also providing a host of other advantages.
Besides attracting potential customers, your booth will help to raise brand awareness. It will also serve as a rendezvous point where you can meet other industry-leaders and your competitors. Your display space can also be used to launch new products or provide attendees with demos of your offerings.
Before you start working on your Orlando trade show booth designs, you need to understand your brand’s essence. This will serve as the basis for your display. To help you create a truly exemplary booth.
Here’s a look at the latest trade show booth design trends for 2020
Strolling through a trade show can become monotonous, especially if most exhibitors are conservative with their designs. It’s essential that your booth captures the attention of people passing by and draws them towards it. One way of doing this is by placing dynamic, moving objects strategically around your booth.
Props that move are slightly more entertaining than static ones, so they can draw in larger crowds. Additionally, they provide the perfect backdrop for short videos that attendees may want to shoot and share on their social media pages –increasing your brand’s visibility online.
Play with Fabric
Displays that use fabrics extensively don’t just look good, they’re also lightweight and easy to change or upgrade. Additionally, it is less expensive to ship and enhances the overall look of your entire booth. The versatility of fabric allows you to create unique shapes and backdrops, so you can use unique and clever trade show booth designs on the show floor.
Back-lit or cut-piece fabric displays have become especially popular and we’re sure that a fabric booth will attract a large crowd to your exhibit on the show floor.
Rustic wood is quite a common material used to design wedding halls, homes and many other similar spaces. The trend has now caught on at trade shows, with a number of brands using the material to enhance their display. Of course, we aren’t suggesting that you build your entire booth out of rustic wood.
Instead, you can use it to create a display wall or to create an archway at the entrance of your booth. Using rustic wood as a rack or shelf can help you display some of your bestsellers or even your latest products. This could help customers view them from far and generate a bit of curiosity. Using old and repurposed wood could also send the message to your clients that you’re passionate about the environment and you’re doing whatever you can to save it.
Some companies communicate their brand’s essence using large props. At times, these props are so huge that they’re the most noticeable thing on the show floor and people are queuing up to take pictures around them. If you work in the automobile industry, displaying the latest model of a car could help drum up interest in your booth.
Visiting customers are likely to want to click pictures standing next to the car or while they’re sitting inside it. This will further boost your branding impact as people would love to share their experiences and pictures on social media.
You must seize this opportunity to interact with the customers and ask them to check-in on their social media accounts. They could use your campaign hashtags or tag you as well. Post these pictures on your social pages to spread the word.
This could drastically spread the success of your booth and would encourage people to visit again. Large props could be provided by big brands and sponsors. Make full use of these props and engage your customers with informative discussions about the brand.
GIFS and videos express themselves better on big screens. The lighting, sound and concept could easily hold an attendee’s attention and leave a lasting impact. One of the most popular trade show booth designs includes LED walls that broadcast your brand videos.
Customers tend to get curious about the whole possibility of such a setup. It not only lightens up the area but also elegantly portrays your brand’s offerings and message. You could even create product demos specifically for the show, which will further drive client interest and could boost your sales. Whatever you choose to showcase on your video wall, ensure that the images are powerful and that copy is kept to a minimum.
Smart Ceiling Decor
Subconsciously, we assume that something that is tall is also big. At trade shows, you can use this misconception to your advantage. Utilize streamers, lights and overhead hangings to make your booth appear larger than the rest. You could make it as artistic as possible by hanging lightbulbs and branded baubles, or you could use a company banner to ensure that your booth is easily visible on the show floor.
Remember, ceiling hangings can be spotted from a distance, and this is what you need to capitalize on. Hanging objects around your booth will also draw an attendee’s eye upwards, which helps your booth appear to be taller and bigger. Illuminate your booth with good lighting and artistic hangings that help you stand out from the rest.
In today’s digital world, everybody is always looking for a way to create interesting content for their social media pages. At a trade show, you can use this to your advantage by creating stellar photo opportunities in your booth. This serves two purposes.
Firstly, it will encourage attendees to hang around in your booth, providing you with more time to sell them your pitch. Secondly, it encourages visitors to share your booth’s display online, increasing your brand’s visibility. In order to ensure that people feel compelled to click pictures in your booth, you can put up a photo booth with quirky props and your brand’s hashtag clearly visible.
You could also create a beautiful living wall that is sure to capture attention on the show floor. If neither of these ideas works with your overall booth display, you could use oversized props to draw crowds in and get them to click interesting pictures of your booth.
Enclosed Trade Show Booth Designs
If you’re looking for a way to pique a visitor’s curiosity, you can create a completely enclosed booth or create enclosed spaces as a part of your display. An enclosed booth doesn’t divulge much information to people passing by, and you’re likely to have people queuing up to see what exactly you have on display.
If you think that an enclosed booth might blend into the background, don’t worry. You could also create enclosed spaces within your booth. From private meetings to live demos and more, these enclosed spaces could become part of what makes your booth unique at crowded events.
Over time, trade shows have become incredibly competitive. If you want a real opportunity to wow your audience, it’s vital that you stay updated on all the latest trends in the industry.
By building a trendy booth that is on brand, you can increase traffic to your booth at crowded events and forge long-term bonds with lucrative clients and business partners. When you’re working on your trade show booth designs, don’t be afraid to take risks and do things differently.
Read here – Trade show trends to follow in 2020.