If you’re ready to resume attending and exhibiting at trade shows, there’s no better or safer destination than Orlando. The city has collaborated with its business partners to establish a safe environment in which both business and safety can thrive. To reap the benefit of participating in a trade show in Orlando you’ll need an eye-catchy trade show booth. Let’s face it: in a digital age, meeting in person allows attendees to develop an emotional connection to a business that other means of marketing and advertising cannot.
Attendee expectations, on the other hand, have shifted. Attendees want more unique experiences and possibilities for involvement that the same old displaying tactics may not give. Event technology and other booth features can serve to please this new type of event goer, such as Millennial and Gen Xers.
There are several marketing trends that can be leveraged to increase attendee engagement, but here are five we’d like to highlight that you can include in your booth right away:
You don’t have to be a performing monkey, but entertaining guests makes you more remembered and helps to create a more relaxed and pleasant environment. Hired entertainment will bring your booth to life. These performers not only delight the audience, but they also become an important component of your demo team. Consider late-night infomercials with over-the-top characters and have some fun recreating them in a playful, but above all instructive manner.
Virtual reality is becoming more accessible and user-friendly. Exhibitors can now get a competitive advantage at a low cost by introducing virtual reality into their exhibits. By immersing the user in a situation in the most realistic way possible, VR allows attendees to experience the full effect of a product’s features and brings a whole environment to life. If you’re on a limited budget and can’t move all of your heavy equipment or items, or if you just want to create a big statement with a new launch, virtual reality (VR) can be the solution. Furthermore, it is novel and interesting, a booth magnet, and most people are eager to participate.
Concentrate on spending on a larger reward as a giveaway, and gather data and information for possible leads and prospects to follow up on. A simple sign-up to an email list may get one entry into the draw, but you could offer additional entries for services such as newsletters or updates.
Trade show Exhibitors have long used social media to generate excitement for their events, but they have just discovered a new approach to improve engagement and interaction with a live social media feed. A social wall, as the name implies, is a digital screen that organizes and displays social media postings or hashtags. A social wall can transform a spectator into an active participant. You’ve converted guests into brand ambassadors by generating hashtags, and competitions, and urging visitors to upload photographs from your booth to social media. Your company’s name! Furthermore, you can continue the conversation long after the event has ended.
When done well, theming can create quite a stir, especially if it is related to your business message. It doesn’t have to be expensive; the important thing is to commit to it! Consider little, quirky things and you will undoubtedly make an impact.
Trade show exhibitors are constantly seeking new methods to draw clients away from the aisles and towards their booths. The goal is to stand out from the crowd and provide visitors to your booth with unforgettable experiences. By incorporating marketing trends into your tradeshow booth in Orlando, you will not only get a competitive advantage, but you will also make your significant investment more profitable, productive, gratifying, memorable, and yes, even enjoyable!
Planning for participating in upcoming trade shows in Orlando? Exponents are your ideal partner for trade show booth building and designing in Orlando. For detailed assistance please contact us and our expert will assist you with your requirement for your booth.