The competitive Trade Show Landscape of Orlando
Orlando has consistently been home to the biggest number of trade shows and expos in the country. The city is a hub to important business conventions and witnesses energetic activity throughout the year with almost 757 trade shows and expos going on.
The facilities that have come up are in response to the huge demand for trade shows here.
Take the case of Orange County Convention Center. Spread across 2,100,000 square feet of trade show space, it sees an abundance of exhibitors showcasing awe-inspiring trade show booth designs in Orlando.
If you are coming from the southwest United States then you can easily access the city and be a part of the internationally acclaimed expos. These reasons drive the phenomenal success of the city as one of the most strategic trade show locations in the United States.
Factors that Increase the Competition at Orlando Trade Shows Rental
It is evident that the presence of major companies like Deloitte Consulting LLP and Verizon and the conducive corporate environment make Orlando a great venue to improve the outreach of your brand to an international audience. This is why most brands prefer showcasing their product services and new launches in the city.
The below reasons will give an insight into why the competition is intense at Orlando trade shows and why a professional touch of finesse in display booth designs matters:
The huge number of brands
Companies in the travel, hospitality, auto, homes and lifestyle, science and technology, and family and education space make it a point to extensively participate in trade shows.
This helps them give an unmatched edge in revenue generation potential. Several of the industry’s biggest trade shows are done in the city.
Take for instance the FIME, the largest medical trade fair across the Americas. The 2018 edition saw 22000+ professionals ad more than 1500 industry veterans take part in the event.
Such a high volume of participation is just not available at any other location on the Earth. And this is why brands flock to Orlando as it offers the biggest platform for brands to showcase their best.
High visitor footfall
There is a reason why there are so many trade shows happening around the year. The expos and shows welcome scores of visitors to the shows.
The high visitor footfall means that businesses get an incredible opportunity to put their brand out in front of the people who really matter.
Be it corporate executives, retailers, distributors, competitors, or industry influencers, visitors are captivated by amazing custom trade show displays and feel invited to the booth.
The face to face interaction that happens at these live events significantly scales up the conversion potential of trade shows as an effective marketing channel.
The need for innovation
The high number of brands participating in trade shows means that the competition is brutal here in Orlando. Your brand needs to do everything possible to craft a distinct impression at the event.
This is important because as a visitor passes by multiple booths, he/ she needs an impetus to ignore others and visit your booth.
The amount of time a visitor puts in entering the booth, interacting with the staff and staying on in the booth itself is a reason why you need to put every effort possible to hold their attention.
This calls for extensive innovation in every aspect including in trade show booth design.
Creative design as a differentiator
As a tech hub, Orlando lives and breathes innovation. It is no surprise that creative design plays a major role in brands’ success stories here.
With a great trade show rental display, they are able to make the right impact needed to attract visitors to the booth rather than having them walk by.
The city has seen some fabulous display of creativity blended with marketing technology and design thinking. It is up to your brand to match their level of ingenuity with professionally crafted trade show display designs.
With this small step, you get to create an extraordinary impact on the engagement your brand gets from inquisitive and curious visitors.
Brand Commoditization
With the massive penetration of trade shows in Orlando, the number of participating brands to go up drastically. However, with commoditization, visitors often see the same design spread across multiple booths.
Add to this, the fact that a large number of brands are selling the same or similar product.
This nullifies the uniqueness of each of the brands participating in the trade show. As a result, it not only leads to a poor experience but also brings down the magnetic appeal of the booth.
This depicts the necessity of hiring a professional to do the booth design to create a remarkable impact.
Poor visibility = Poor recall value
The similar looking designs, signage, layout, and format of different booths fail to create any memorable impact. The visitor not only ignores such booths but after the event is over, there is a very low chance of anyone remembering the name of the brand in such booths.
In order to create an indelible impression, it is very important to have creative designs in trade show booths crafted by experts.
Good Display Design Features
A great trade show booth is a potent weapon to get maximum ROI from your marketing campaigns. However, to propel its efficacy, it is crucial that the design works cohesively in favor of the brand’s core values.
With an expert like Exponents Orlando, you can successfully convey a strong, subtle, and singular brand messaging across to the visitors to create maximum impact.
Based on our three decades of experience, these are some of the success drivers in trade show booth designs.
Capable of conveying the brand value proposition
You have only a matter of seconds before a visitor makes a decision whether to enter your booth or pass by. Hence you need to create a strong first impression the moment a visitor lays her/ his eyes on the booth.
This means that every single element of the trade show booth needs to send out a consistent brand message.
In sync with the nature of the trade show
Not only should the booth reflect the brand’s personality, but it should also gel well with the ambiance and environment of the show itself.
So if an event is about cancer research, it doesn’t make sense to go for jazzy and wildly colorful shades on the booth. It should rather have a muted presence that will appeal to the senior physicians and the cancer sufferers alike
Gel well with the industry vertical
If you are exhibiting at a technology event, be prepared to use tech in your scheme of things. Be it use of AR/VR during product demo or tech-oriented gamification, the overall vibe should appeal to the industry you would be representing at the event
Creative and functional customization
As we have seen, the lack of customized design will yield poor footfall volume and lower chances of conversion. In order to make trade shows really work for you then you need to opt for custom trade show displays.
Right from hanging structures, towers, and backwalls to shelves and kiosks, every element needs to be personalized to tell the brand’s story effectively
Enhanced visibility
Be it digital banners, overhead archways, or meeting spaces, every square inch of a booth floor needs to improve the visibility of the brand.
With open layouts and adequate space for attendees and staff, you can create a welcoming ambiance when the visitor looks at the booth.
This way, a well-designed and uncluttered booth will help boost visibility prompting more people to enter the booth to inquire about the product/ service
Unique and original
A professional like Exponents Orlando is vital to provide customized trade show designs so that it communicates a story and conveys the corporate values, without the booth staffer saying a single word.
With interesting choices in textures, shades, lighting, in-booth media, storage, and flooring, we deliver a remarkable trade show experience that stays on the mind of the visitor for a long time after the event is over.
Optimum space utilization
Professional layout planning for trade show displays helps designate spaces for specific functions. Be it product demo, selfie corner, kiosks, press briefing corner, or meeting corner, all aspects of a buyer journey are factored in the booth design.
The value proposition offered by Exponents Orlando
As your own trade show booth builder and exhibit partner, we at Exponents Orlando make a valuable contribution to your trade show success story.
We do the heavy lifting in leveraging exceptional trade show booth designs to meet your show outcomes and provide traction to your marketing campaigns.
With end to end support, dedicated project management, and on-site assistance, you can trust us at Exponents Orlando to supercharge your trade show booth design experience.
Read here – Overcoming obstacles when executing a trade show exhibit design in Orlando
