- On February 14, 2019
If you’ve ever attended a trade show, we are sure you have seen booths that seem so similar to each other it is almost impossible to tell them apart.
Conversely, show floors are also known for housing the odd booth that is so different from everything else around it, it is almost screaming for your attention.
As a business-owner heading to a world-class trade show in Orlando, you need to understand how to create a booth that stands out from the crowd but is still subtle and classy.
Sadly, most people don’t understand where to draw the line. When you’re creating your booth in isolation, how do you understand what’s too much or what’s too little?
If you’re looking for answers to these questions, don’t worry – we’ve got you covered. Here’s our extensive guide to creating a memorable exhibit booth rental in Orlando that checks all the right boxes.
Create Your Own Environment
If you want your booth to be memorable, you have to be innovative and think of ideas that nobody has thought of before. Instead of using plain old tables and chairs as part of your décor, do something different.
Create a lounge area with beanbags, refreshments and a live demo station. This will give people a place to relax while still engaging with you and your offerings. Your ability to create a fun space will largely depend on your booth size.
If you have a cozy 10×10, carving out a niche for a lounge may not be possible, but that does not mean you can’t leave a lasting impact.
Use bold graphics and images in your display and encourage attendees to pose for a quick photo with your booth. This will definitely get people talking and create a little buzz on the trade show floor.
Color Outside the Lines
While walking past exhibits at a trade show, you might have noticed that most exhibiting brands use the same few colors through their display. Typically, blues, greens, blacks and greys are the colors of choice.
If you’re ready to disrupt the status quo and get people talking about your booth and offerings, look for ways to inject color into your booth. Start with your brand colors and logo.
See if you can use contrast colors that work well with your primary brand color. If your main color is blue, perhaps you can use subtle tones of red to highlight different aspects of your booth or draw attention to certain important features.
Think About Technology
There’s a plethora of modern technologies that you can apply to your booth to create an immersive experience for customers.
On the surface, touchscreen and tablets stationed around your booth are the easiest ways in which you can incorporate fun and interactive elements into your booth.
But, this isn’t the only way in which you can use tech to your advantage. New proximity marketing technologies allow you to send messages to visitors’ phones when they come close to your booth.
These messages could contain special offers or gift codes that attendees can then redeem face-to-face. Once word gets out that you’re giving away awesome prizes and discounts, people will line up to see your display.
Of course, now that you have people queuing up to meet you, you can go ahead and talk to them about your services.
Invest in a Good Quality Display
Many businesses make the mistake of pouring more money into their design than their display.
This leads to a well-laid out booth being decorated with average graphics printed on sub-standard materials that will hardly survive more than a couple of shows on the circuit.
If you are worried about spending too much money while still experimenting with your booth’s final look, consider getting an exhibit booth rental in Orlando instead of purchasing your display.
When you choose to rent, you can get the display you want for a fraction of the cost. The money that you save on the booth can then be utilized to procure materials of the absolute highest quality.
These small elements go a long way in ensuring that your booth is easily visible in a crowd. As an added bonus, if your rental booth works really well, you can always choose to purchase the display from the rental company and reuse it for your upcoming shows.
Pay Attention to Your Look
The staff at almost every booth will be dressed in navy and black suits. This makes it incredibly difficult for attendees to remember who they’re speaking to or which company they belong to.
Instead of buying suits for your staff, consider giving them uniforms that highlight your brand’s colors and logos.
If you want to keep things a little informal, you can even print T-shirts with each staff member’s name and your company’s logo clearly visible.
This will make it easy for visitors to identify your staff members, even at crowded shows. Additionally, attendees are more likely to remember interacting with your staff even after the show, increasing your chances of converting clients during follow ups.
Do a Demo
You can schedule hourly or daily demo sessions during which you can show visitors exactly how to use your impressive new product.
Demos are typically large crowd pullers since they give individuals a chance to learn more about your product from an expert.
During these sessions, you can also instruct the staff-member providing the demo to field questions and clear any doubts that people in the crowd may have.
It will considerably help your prospects if the individual giving the demo is passionate about the product and is able to hold people’s attention. News about the demo will spread like wildfire, and you are sure to be the talk of the trade show.
Have a Little Fun
Trade shows can get boring and monotonous. If you really want people to remember you and your booth for a long time, don’t think twice about disrupting the quiet and having a little fun.
Host fun games that are relevant to your business in your booth and watch as people run over to take part. Of course, once the game is over, you must give your winner an amazing prize that is useful and has your branding on it.
Not only will the winner think of you every time they use the bag or headphones you gave them, but they will also associate your brand name with happy memories of winning.
Wine and Dine the Masses
Trade shows can be tiring for attendees who have to walk around for hours and see which businesses they could potentially partner with in the future.
To help alleviate their pain, set up a bar and have appetizers at the ready in your booth. When people walk in, ask them if they would like a drink and offer them something to eat. It may seem like an insignificant gesture, but the investment will definitely be worth it.
Once word gets out that your booth is offering refreshing drinks and delectable bites, people will start lining up for a taste. Talk about creating a buzz!
Bonus Tip – Ace the Giveaway Game
When you’re handing out branded freebies, you want to ensure that you are giving people something that they can use for a long time. While several companies continue to hand out pens and USBs, these items are easy to lose and often hide in pockets, out of sight.
Of course, wacky items like wristbands and beach balls may seem like a good idea, but they don’t really add too much value to the customer’s life. Instead, try giving out items like tote bags, water bottles, battery packs and umbrellas, or even headphones and speakers if your budget stretches that far.
If you want, you can give out the affordable items like bags and bottles to every visitor who enters your booth and keeps the big gifts, like umbrellas and speakers, as prizes for the games you are hosting.
Trade shows in Orlando are possibly the most popular along the entire east coast. You will be interacting with seasoned attendees, so it’s important that you do something different to catch their attention and draw people in.
Remember, once you’ve got people flocking to your booth, you need to have a stellar presentation ready to blow them away and keep them interested in what you have to say.
With these small but effective tweaks, you are sure to make an impact on your visitors and enjoy a successful trade show experience.
Read here – Tips to ensure your trade show booth security.