Will you ever visit a food and beverage trade show booth exhibit for your electronic needs? That sounds like a dumb question, right? When it comes to trade shows, visitors show up only if the trade show is exhibiting something they need. Visitors won’t come knocking if the show doesn’t have something that solves their requirements or problems. This should go the same with the exhibitors as well. What’s the worth of investing in a trade show event that does not have your targeted audience visiting?
A trade show will be just an expensive decoration without the right people attending it. Before making any final decisions, you must understand the potential return on investment for your business – considering everything from exhibitor fees to exploring the featured industries and gauging attendee engagement. In this blog, we have discussed how companies like yours can determine if the trade show is worth your investment. So let’s get started!
Go Where Your Audience Goes
Participating in trade shows can be a great way to gain customers and create brand awareness for any business. However, with so many events happening year-round within the trade show industry, it takes a sharp mind to choose the most profitable ones. Don’t fall into the trap of believing every show is worth your while. This will only make your bank account suffer! Therefore, researching becomes essential before participating in any trade show to gain a better return on investment.
Before reaching trade show exhibit companies, you should research which top exhibiting events are happening in upcoming months and plan accordingly. Contact or visit every trade show’s website for information about exhibitor lists, attendee demographics, and floor plans. Dive into the past and uncover whether this trade show has been a success before or not. Only mark trade shows as must-exhibit events in your company’s calendar if they fulfill all your business requirements.. Always remember, only with careful selection comes financial success!
Set Your Goals Before Exhibiting
Now that you have short-listed the top upcoming shows to attend in 2023. It’s time to be clear with your objectives and what you expect from the trade show you are exhibiting at. It’s essential to have a plan of action before you start exhibiting at a trade show. Being transparent with your goals, understanding your audience, and having an engaging story to tell are all key elements for success. When you unlock the potential of these elements, it will encourage visitors to your trade show display rental and allow you to maximize the opportunities presented by exhibiting at the show. Know who you need to reach, craft targeted messages on trade show displays that resonate with them, and then establish systems to measure success.
By putting in the effort and proper preparation, taking part in a trade show can be both financially lucrative and personally fulfilling, as it can lead to new connections, relationships, and a sense of community. Taking some time planning ahead may sound exhausting right now, but it pays off. Setting yourself up for success involves making the right decisions and sticking with them all the time!
Pick a Feasible Location
When it comes to making effective decisions regarding trade show exhibiting, there is no substitute for understanding the return on investment. Before contacting trade show booth builders, it’s important to assess whether taking part in the trade show makes strategic sense for your business. For example, suppose you have already invested a great deal of time, money, and energy into an event at a certain location last month, and another trade show is scheduled to be held at the same place next month. In that case, it might not be worth returning. Although this may seem like an efficient use of resources, in reality, it could be wasting valuable funds as much of the audience present may have been there previously. This means there’s little room for augmenting your current customer base or expanding business relationships.
Also, if the trade show location is too far and the logistics cost is too much, it’s better to withdraw your participation even though the trade show makes good promises. When considering whether attending a particular trade show is feasible, ask yourself if this location and event can really maximize exposure and return on investment for your business. If the answer is no, then look at other shows that offer more potential opportunities for success.
Estimate Company’s Revenue
The ultimate aim of participating in the trade shows is nothing but to generate revenue from it. You may participate in trade shows with a motive for brand awareness, but a company’s success eventually lies in generating quality leads that can be converted into customers. When it comes to measuring the revenue earned from trade shows, you may think that you are at a disadvantage until a sale is actually made. But this isn’t the case! You could easily estimate the value of any show by using internal assumptions – simply apply your sales team’s experience and the accepted standards in the industry to get an idea of what those potential leads could be worth. This will give you an accurate representation of how much revenue your trade show can generate, allowing you to measure success more effectively and make changes to adjust performance in upcoming events. Also, by estimating the number of leads, you can invest in trade show booth design companies accordingly. For example, if you know there will be a large number of your audience at the event, you can invest more in large island booths and eye-catching trade show booth rentals to attract more visitors.
Examine the List of Exhibitors
Competitor analysis is another important step to consider before participating in the trade show. You must source the exhibitor list to determine which companies will exhibit at the trade show. It’s beneficial to get as much information as possible about which other companies will be there because this is the only way to capitalize on the competitive opportunities offered by these types of events. Researching and understanding the competitors exhibiting at that trade show can help you come up with ways to stand out from the pack and ensure you get a strong return on investment from your participation. What kind of exhibit booth rentals are they deploying to attract maximum attention? What is their unified agenda, and how are they addressing current industry pain points? are some things to consider while examining the list of exhibitors. By sourcing the exhibitor list and engaging in competitor analysis, you can ensure the trade show you are participating in is worth exhibiting.
Determining if a trade show is worth your time, resources, and effort can feel overwhelming, but it is an essential step before committing to this opportunity. Researching the potential trade shows through various channels, considering your goals before exhibiting, understanding the trade show’s location, and estimating your company’s revenue are all ways to ensure you get the most out of a trade show experience. Additionally, examine the list of exhibitors to assess who else will be present at the event – this insight can also support decision-making around which events to pursue. Overall, contemplating these discussion points can help you more accurately ascertain whether or not exhibiting at a particular trade show would be a valuable use of your business’s resources.
If you’re looking to showcase your product or service at any brand-building trade show, Exponents, one of the top Orlando exhibit companies, is here for you every step of the way. From helping create a unique trade show booth exhibit that garners attention to providing quick and efficient trade show booth installation and dismantle, Exponents is here to offer award-winning value-driven solutions for all your exhibit planning and making needs! For over 40 years, we have been creating, constructing, and delivering trade show exhibit rentals to major locations throughout the USA. Our extensive experience in designing, manufacturing, and delivering top-quality exhibit rentals in Orlando has enabled us to bring our very best to the show floor.