Getting gifts is something everyone appreciates; however, no one enjoys the gifts given by corporates!! Many have a corner in their drawers to keep different pens by several companies with their logo and the date of the event. We often offer such key chains and pens to borrow, and no one regrets losing them. Such giveaways do not make an impact and become irrelevant to your clients. Though complimentary is something everyone desires, no one enjoys keeping such generic souvenirs.
Many professionals from exhibit services in Orlando and other parts fail to understand what will keep their clients engaged. Some exhibit companies in Orlando do not give any importance to giveaways. Irrespective of where you
arrange your trade show stands in Orlando; you cannot turn a blind eye toward the significance of relevant and beneficial giveaways.
It would be best to be innovative while selecting the trade show-giveaway ideas. To avoid tiring your clients with unoriginal and boring gifts, follow the tactics mentioned below:
Know your target audience
Having consumer insights and a potential customer profile works wonders for every organization. Go for thorough research, and understand the details of your clientele in demographic, psychographic, geographic, and behavioral aspects. It enables you to understand your client’s requirements and their nature.
Always quality over quantity
Many companies focus on getting large quantities of different gifting items to give many visitors. However, irrespective of the amount required, you cannot compromise on quality. Imagine taking a gift from a company only to realize it broke or got damaged even before you could use it or in the first use itself!! It will damage your company’s image in a client’s mind; hence, invest in a quality product.
Make rational decision
While planning the details of giveaways, you need to be rational with your selection. It is particularly crucial for companies working with a budget. It would be best to be calculative when you can’t afford frequent giveaways, nor can you offer extravagant articles for gifting. Ensure to select the right gifts for giveaways as tradeshow services in Orlando. Find the right balance while selecting exhibit companies in Orlando. Plan your intervals with time and select affordable yet meaningful articles for giveaways.
Be original
As a company organizing giveaways, you need to be a trendsetter and a trend breaker to stand out! Your souvenirs have to make a lasting impression on your clientele as a part of your customer relationship management. Being unique while selecting gifting articles will allow you to get the best results for your giveaways. Consider the purpose of your gifting; is its instant gratification or long-term benefit? Consider the emotion you wish to create in the minds of your clients after getting your gift.
Consider it all
While finalizing your decisions regarding gift selection and other details, you need to consider everything. Take into account the nature of your brand, its objective, short-term, and long-term goal with the target audience you are trying to engage, and the nature of the relationship you wish to establish with your clientele at the end. Once
you comprehensively analyze and understand everything on a micro and macro level, you will be able to make the right decisions while setting trade show stands in Orlando and other places.
Now that you’ve understood the tactics for selecting the right trade show giveaway ideas, here are a few mistakes you must avoid while making a choice:
Selecting the cheapest option
As we have mentioned earlier, you need to balance your budget and quality. In such cases, most companies make one mistake in saving the budget by selecting cheaper quality materials for their giveaways which can be disadvantageous for both the clients and the business.
Going overboard
This is the flipside of the coin where companies go overboard and splurge on extravagant gifts such as tabs and other premium items. Although it is exciting to be at the receiving end of this swap, the chances of your clients associating such branded gifts with your company or your service are slim. It will ultimately result in low engagement and low conversion despite investing a large sum.
Overestimating yourself
While giveaways during trade shows are a practice many follow to entice the target audience into purchasing your offerings; however, your target audience is in no way obligated to do so. Hence, you need to give them gifts as a part of your customer relationship management. It will be a tool indeed; however, don’t assume your clients
will purchase to ensure maintaining the relationship.
To sum it up, you need to be rational and thorough with the research to select the right trade show giveaway ideas. Follow the tactics and avoid the mistakes to impact the minds of your clients.
If you plan to participate in a trade show event in the future, give us a call at 800.639.1174 or email us your query at info@exponents.com to know more about our products and services.
