We are already through the first quarter of 2022, and with the markets recovering from the recent crisis; brands will inevitably face tough competition at trade show events in the near future. For brands to move ahead in these challenging times, it is necessary for brands to be seen and heard. Whether revamping the existing marketing strategies or going through innovative measures to succeed at a trade show, brands will have to bring everything they have to the table to lure prospects.
How does one ensure that their brand accelerates above the competition in times like these?
Visibility is the key to attracting prospects at any trade show event, and Visibility comes from experimentation. Here are a few ways to push your brand’s Visibility at any trade show event in 2022:
1) Experiment & Experiment a lot:
First impressions are essential, especially when it comes to trade show events. Your trade show booth in Orlando is the first thing visitors will notice at any event; make sure it is worth their while. A trade show will host multiple brands from your industry, and hence there has to be a compelling reason for visitors to stick to your booth.
Experimenting with your booths will give you leverage over brands that are still stuck to traditional measures. The more unique a stall is, the easier it is to grab eyeballs at shows. Here are a few things you can do to make your booths memorable:
- Incorporating technology:
Technology can help make your trade show booth design look modernized. Virtual reality/ Augmented reality is blooming, and incorporating these elements in the booths’ design will make them look more modern; you can do a lot more with them.
The tech we talk about here can allow visitors to experience your brands’ services, product demonstrations, and walkthroughs in the comfort of your booth. - Playing with lights:
Lights are an essential aspect of a trade show booth. To beef up a trade show booth, it is necessary to install lights that will significantly uplift the booths’ aesthetics. Better lighting makes better ambiance, you can dramatically improve the booths’ atmosphere with lights. One can also play with the colors when it comes to enhancing the visuals of a stall. - Make proper use of props:
Props can be used in multiple ways to enhance the creative aspects of a booth. Exhibit companies in Orlando will provide you with life-sized statues and company icons that are incredibly effective in grabbing customer attention. To attract attention, one can use large banners and original designs on the graphics.
For example, a tech company can use a robot mascot to attract customers at the trade show event. - Enquire about Display Kits:
If you have opted to rent trade show displays in Orlando from one of the exhibit companies, you could check with them if they have display kits. These kits do a fantastic job of showcasing products to the visitors. - Make outstanding graphics:
Graphics play a vital role in making your booth visible even from a distance. The louder and brighter the pictures are, the better their Visibility is. Color theory is something you might want to study before selecting the final graphics for your brand. Also, remember that brand consistency and your brand message have to be delivered from whatever graphics you decide to go with.
2) Announce your presence at any trade show:
Make use of digital platforms to the fullest when participating in any trade show. Announce to your potential audience that you will be present at a trade show on the given day. Invest in ideas that will allow you to build hype about your participation in the show. Advertising at the right times before the show can help your brand build an audience even before the show begins.
3) Reward Marketing:
Reward marketing is a practice of leveraging rewards through program participation. You can make it fun by making your visitors engage in games and giving them rewards. This way, one can quickly deliver the first-hand experience of their products and services to the customers. For example, A gaming brand can set up a console on the booth and allow visitors to play games and compete to win prizes. Attendees will spend more time at your booth than anywhere else in this way.
4) Look For Feedback:
Feedback is essential for brands to improve and better their services and products. Through a trade show event, brands connect face-to-face with their customers and thus get reviews and feedback. This is important because brands can learn about their customers’ requirements through in-person talks. Connecting with customers in person also improves the brands’ legitimacy and allows them to develop better bonds too.
5) Stay up-to-date with the latest marketing tactics:
If you have to push your brand’s performance in tough times, it is necessary that you stay updated with the latest trends in marketing. Marketing strategies keep changing and upgrading, participating in trade shows events can help you understand what your competitors are doing. This way you can always stay in the game if not ahead of it.
All these measures do not GUARANTEE success at a trade show, but they give brands a head start for better trade show participation. Exponents will be glad to be your trade show partner and help you make the most out of any show. A walkthrough of our website is enough for our customers to understand what we do. We have a diverse clientele consisting of customers from across the globe, which has helped us develop products that fit international standards.
If you plan to participate in a trade show event in the future, give us a call at 800.639.1174 or email us your query at info@exponents.com to know more about our products and services.
