Orlando is not just an excellent trade show location in Florida – it is undoubtedly one of the best places to exhibit in the United States. This is an extremely lucrative market and an increasing number of companies are flocking here with each passing year.
If you’re driven by competition and money, then Orlando is the place to be in right now. This Florida city boasts a huge population and is a hot tourist destination. By exhibiting here, you can reach out to a wide audience, which significantly boosts your chances of generating quality leads. But, finding the right location for your trade show isn’t enough.
It’s equally essential that you make use of creative trade show ideas to generate more leads and convert these leads into long-term customers.
Since trade show attendees in Orlando are typically more knowledgeable than those in the other cities, you will have to come up with out of the box solutions to create truly remarkable booths that can impress even seasoned attendees.
Here’s a look at some innovative ideas that will have visitors rushing to your booth through the duration of the show.
Launch a Pre-Event Landing Page
If you really want to make a good impression at an upcoming trade show, you will have to start marketing your appearance before the show even starts. You will have to announce your presence and let attendees know where you’re going to be.
Most experts recommend starting your pre-event marketing about 45 days before the show. Too early, and you run the risk or people forgetting all about it when the time comes. Too late, and you might have missed the bus.
In the lead up to the show, you can create a landing page where visitors can learn more about your plan for the event. You can share detailed content on this page regarding your booth’s location on the show floor, the event schedule, and perhaps even a quick glimpse of your booth’s graphics.
You can create a brand hashtag for the event and showcase it on your landing page. This hashtag should be used while hosting conversations on your social media platforms, as this will encourage your clients to do the same. This is bound to create quite a bit of buzz about your appearance at the event.
Carefully Consider Your Design
We all know that the first impression is often the last impression. You will have just 7 seconds during which you need to create an impact on all the people passing by your trade show display in Orlando. This means that you need to ensure that your booth is open and inviting.
There should be enough empty space for people to walk in freely, but the booth shouldn’t be barren or lackluster. Think about whether your booth will be visible from afar or not. If you would like more people to take notice of your booth, consider using the space above your display wisely. Large hanging banners or dangling lights will work wonders in drawing attention to your booth.
One of the most important things to remember is that your booth’s design should be intuitive. When visitors walk into your booth, they should know where to go next without getting confused or muddled. Unique signage and clear pathways will help.
Another important aspect of your booth that you need to be careful about are the graphics on display. Simple, easy-to-read captions with clear images will get the best response. Too many obscure graphics, and you run the risk of confusing your audience entirely.
Offer a Different Reality
Think of the large crowds you could draw in if you promise to transport visitors to your booth to a completely different world. With the help of virtual and augmented reality, this has now become a possibility. While virtual reality gives you unlimited space to work with, augmented reality enhances the world around you with the help of digital animation.
By providing customers with VR headsets, you can give them a tour of your entire showroom or office, without them having to move out of your trade show display in Orlando at all.
Augmented reality, on the other hand, is a great way to enhance your display. To understand this better, let’s assume you’re a car manufacturer and have one of your most recent models on display at the venue.
Instead of asking visitors to your booth to pop the hood up and check the engine for themselves, you can provide them with a tablet or special glasses that allow them to see through the hood of the car through augmented reality. By offering people a slightly altered version of the reality in front of them, you’re sure to draw in large crowds.
Focus on Comfort
At a trade show, you have to compete against numerous other brands to gain an attendee’s attention. One of the simplest ways to do this is by creating a booth that focuses on your customer’s comfort. Instead of plain plastic chairs, invest in purchasing quality seating that’s comfortable.
If you have enough space in your booth, you could also consider creating a lounge where individuals can sit down and relax for a moment on a really hectic day. Recliners, charging stations, free Wi-Fi access and gaming consoles will take your lounge to a whole new level and will make you a firm favorite in every attendee’s opinion.
Once visitors have enjoyed your hospitality for a while and are feeling comfortable, your staff can go ahead and talk to them about your brand and everything that you offer.
Hand Out the Best Giveaways
For most companies, deciding on giveaways can be an exhausting task. Do you want to stick with the usual USBs and pens that have served you well in the past or are you willing to try something new? If you’re looking to gather more leads, we strongly suggest the latter.
Instead of doing what almost every other booth is doing, find a way to make your giveaways fun and intriguing. A backpack with very subtle branding is a good place to start. Of course, if you want to really sweeten the deal for prospective clients, you could hand out branded Bluetooth headphones and portable speakers.
Invest in the Right Lead Collection Software
If you’re heading to a trade show with the sole intention of generating the highest leads, please invest in a good lead collection software. Lead scanners can be used to automatically capture data from a visitor’s badge when they enter or exit your booth.
With the help of the right software, you can get every person’s contact details updated to your mailing list. These programs may cost a pretty penny, but they’re definitely worth it considering the high volume of leads you can gather with minimal effort.
Once you have your software in place, it’s important that you also have a good follow up plan ready. Have staff ready to call or email potential clients at the end of the event or the very next day. The quicker you follow up, the more likely you are to convert leads into customers.
Select Your Team Wisely
The staff at your booth represent your brand and everything that it stands for. This is precisely why it has become crucial to build a team that will help you achieve all your trade show goals. When your goal is to generate more leads, you need to find individuals who truly believe in what you’re offering.
These passionate individuals should be willing to walk out into the crowd and strike up conversations with people who haven’t heard your name or seen your booth before. They will also be the single point of contact between the individual and your brand, so you will have to take staff training incredibly seriously.
Don’t be afraid to lay down the law or work out a booth schedule to ensure that you always have more than enough members in the booth. If required, set grooming mandates so that every individual knows exactly how they’re required to look on the morning of the show.
Stay Connected During the Show
What a lot of trade show participants forget is that not all leads will come from the show floor. Even while the event is happening, take a little time to keep your social media pages updated. If customers are leaving reviews right after they walk out of your booth, share their posts or re-Tweet them.
Remember, content created by a customer is far more convincing that brand-posted content. Post live videos from the venue and host a competition for online followers who couldn’t make it to the venue.
Whenever you post, don’t forget to use the event’s hashtag. You never know, a lucrative client may come across your posts and want to meet with you.
With these amazing tips, you’ll be able to create a stellar trade show display in Orlando and gather a significant amount of leads. Enjoy the trade show!