Trade fairs are a great place to promote your company, acquire new customers, and network with people from the industry. An attractive booth design will lure visitors to you, but keeping them at your booth is a different challenge.
After all, visitors are overwhelmed with other booths, events, competitions, panel discussions and several more activities at the trade fair. But despite this attention scarcity, you can sustain and entertain your visitors by having interactive elements in your booth.
What do we mean by interactive elements? Are we talking about tech? Like VR and AR? Yes, but technology is just a tool. Low-tech or no-tech options exist that add interactivity at your booth.
Raffles, prize wheels, photo booths, and free demonstrations that teach visitors a new skill count towards interactive elements. Essentially, anything that lets visitors learn more about your company or the industry in a participatory manner counts as interactive elements.
So now that you know what we mean, let’s move on to ideas. We’ve picked these ideas for this list, since they can be integrated into almost any booth design. We’ve also considered the size of booth rentals for Orlando and picked ideas that work well on their own regardless of size.
Offer to connect people
Making valuable connections is what drives people to trade shows. Make it easier for them, by offering to connect them with the right people for their business. You don’t have to give them a guaranteed service. Simply use a matchmaking app or create a digital community page, then create groups of visitors according to their business and interests, finally simply drop a mail suggesting them to connect. All this can be automated or handled by a single employee.
Have an exclusive trade show giveaway
Giveaways will maintain their crown as the go-to idea for quick brand engagement. But you can make it even more special by using exclusivity. This can be in the form an exclusive deal for new visitors who stop by your booth. You can even reward existing customers by providing exclusive first-access to a new product or service that will boost their business or make their life easy.
Use a virtual mirror
Virtual mirrors use augmented reality, face capture and motion sensing to allow visitors to experiment with your product. This is especially useful if you are in the beauty or apparel industry, since this allows prospects to experiment with your product in real-time. You can also combine these with photo-capturing to provide visitors something to remember your company after the show.
Touch responsive displays
With an interactive display you can make your product presentation personal. Using motion sensing and touch screen interface, a user can get essential information about your product at their own pace. An interactive display case that blinks and reacts to touch is sure to keep the attention of visitors. It doesn’t even need to be restricted to a product, even services can be presented in an interactive way with wall screen displays. You can present information of a shampoo or help visitors plan their next holiday destination with touch responsive displays.
Super-size your booth elements
Having giant elements and comically large objects isn’t exculsive to custom booths. Even with small and medium sized booth rentals for Orlando you can achieve that. You just have to be smart and know your limitations. Pick one element to supersize, it can be a tablet that visitors use to browse company information or your exhibition wall designed with enlarged visual motifs for branding. If its a video wall with touch sensitivity, then that’s even better. Don’t forget that it needs to be interactive and super-sized to grab the attention of visitors long enough to be useful.