While your customized Orlando trade show rental booth plays a crucial role in grabbing the attention of visitors towards your brand, often exhibitors don’t realize that it’s their booth staff manning the booth that will entice attendees into your exhibit. If your booth lacks an engaging, friendly, and professional team to represent your business in the event, you might lose your attendees to a more welcoming and knowledgeable booth team. Don’t underestimate the significance of your booth staff as they’re your brand ambassadors and can be a key to your trade show success.
Your booth representatives should have excellent presentation and communication skills and should be well-versed in business etiquette. In a trade show, every visitor is a potential lead and there might be a constant flow of traffic at your Orlando trade show rental booth. For this, it is essential to have a pre-show training to prep your booth staff for their role.
Here are some quick tips that will help your booth staff to improve their performance at your next show.
Train to Succeed
A good training program for your staff should support your team requirements. Appreciation, respect, and value of efforts from the management side encourage your team to work harder and make the training process effective. Every employee at your trade show exhibit which involves techies as well as salespersons will have to face time with people who might be your potential customers. Though while hiring for booth roles, you’ll look for each person’s role that best suits their skills, still they should be able to engage and converse with your booth visitors.
Guidelines for booth etiquettes
Initially, when a visitor visits a trade show booth at an event, he expects prompt attention. Therefore, a team member should engage with the new visitor for 15-20 seconds in order not to lose them to your competitors. Trade shows are full of prospects and you never really know when your next big client will pass by your booth rental. So, make sure that every member of your team is friendly and ready to engage. Avoid texting or talking on phones during the event as this might not have a positive impact on your visitors. Also do not eat in front of visitors or lean against display counters as it will affect your professional appearance. To make it easier, you can have a dos & don’ts list of behaviors for your staff that will prepare them to make a good impression on your visitors. Apart from this, your staff members should be well-groomed and appropriately dressed to create the right brand impression at the event.
Clear Objectives and Roles
Your trade show booth staff should know in and out of their job roles to be good at their job. You need to provide them clear job descriptions and well-defined objectives and clear guidelines on how to achieve it. First and foremost, the sales booth staff on the floor should have specific skills training on how to communicate with visitors and swiftly pitch them about your brand.
Well-defined goals are essential for your trade show success as it will help you decide on what exactly you need to focus on at the event. Similarly, if the staff at your Orlando trade show rental booth is clear about your goals, they can work more efficiently towards achieving it. Instead of collecting tons of data thinking the more the leads the better the results, you should focus more on qualified leads who have a legitimate interest in your business. To identify the qualified leads, your booth can quickly engage with the visitor and have a questionnaire prepared for it.
Trade shows involve a lot of hard work and it is challenging for your exhibit staff to maintain the momentum throughout the event. So, it is important that they stay motivated during the event. You can do this by providing them valuable feedback on the specific goals they meet and appreciate their achievements. If they have any suggestions or ideas, make sure you listen to it and give it serious consideration. Also, ensure that everyone has a fair amount of break time and nobody is left alone at the booth. Offering incentives might boost enthusiasm for the team. It can be a great motivator to be recognized for their efforts.
Remember that your trade show exhibit is only as good as your exhibit team is. Even though you have a well-designed trade show booth, you can’t pick up the slack if your booth staff is under-prepared. So, make sure you hire the right people, train them well, motivate them and they will help you lead your Orlando trade show rental booth to success.