The Premiere Orlando Beauty Show is an exclusive event for professionals and students in the beauty field. The three-day show, held at Orlando’s Orange County Convention Center is well-attended by industry-leaders and new businesses alike.
This year, a large number of products, ranging from hair care to cosmetics and perfumery will be on display. Given the show’s popularity, it has become incredibly difficult for exhibitors to differentiate themselves at the crowded event. This is why it has become absolutely crucial that brands create trade show displays that are truly unique.
This year, traders, wholesalers, nail technicians, beauticians and spa owners are expected to attend the show in large numbers. If you’d like to leave a lasting impression, you will have to build a one-of-a-kind display. Thankfully, we’re here to help with that. Here are some of our expert booth design tips that will enable you to create a truly exemplary booth for the event:
Make Yourself Visible
A good booth display has its roots in the brand’s identity and goals for the show. Start by coming up with a theme for your booth. Ideally, the theme should have a strong connection to your brand and should be in line with your overall marketing objectives.
Then, set out to secure yourself the best possible space on the show floor. If you book your space early enough, you should be able to purchase an island booth near the front of the hall. If you like, you could also find a corner booth near the food court, since this area will see a large amount of traffic and people are likely to walk into your booth on their way in or out of the dedicated eating area.
Once you’ve secured your space, you need to get started on your booth’s design. The appearance of your booth will play a major role in capturing audience attention. Any good design will have impactful graphics, evocative copy and great lighting.
To increase your brand’s visibility on the show floor and improve recall after the event, you need to ensure that your entire booth is designed keeping your brand in mind. Use your logo extensively and ensure that you make use of your brand’s colors in your display.
If you want people to walk through your booth to experience it, you could also incorporate arrows and directions as a part of your design. Whatever you do, avoid clutter and keep your graphics clean and uncluttered.
Engage with the Audience
Your booth could be the biggest and brightest one on the show floor. But, if you fail to engage with customers who come to your booth, your investment is likely to get washed down the drain. At trade shows, you need to find a way to connect and engage with potential customers.
The easiest way to increase your engagement is by hiring the right staff for the job. A team of approachable, cheerful and friendly staff members are likely to drive your engagement statistics through the roof.
A client wouldn’t want to engage with a brand if the staff are rude, disinterested and uninformed. This is precisely why you need to take the time and effort required to put every member of staff through an orientation program.
Ensure that everybody has sufficient knowledge about your brand and offerings and provide them with guidelines for the show as well.
To keep morale high, you could ask members of your team if they’re willing to volunteer their time at the booth. This way, you will ensure that you have only motivated staff who are really invested in your brand’s success.
Of course, it’s also important to remember that you can engage with attendees directly through your booth as well. Interactive touchscreens, virtual reality headsets and augmented reality games are a few other ways in which you can get visitors involved with your brand and your booth.
Market Your Brand Well
At a trade show, marketing your brand translates into marketing your booth. You need to build a display that is worth looking at. Use vibrant colors that match your brand’s logo and personality and ensure that your brand’s name is visible on your booth. Ensure that your booth is welcoming and looks comfortable, as this is sure to increase traffic to your tradeshow display in Orlando.
A great way to drive traffic to your booth is by putting your visitor’s comfort first. Ensure that you have enough place for attendees to sit in your booth while they engage with you and your staff. If you can, offer refreshing drinks and delectable finger food to visitors.
Depending on the kind of space you have, you could also create a little lounge area, furnished with comfortable massage chairs and bean bags. Since you’re at a beauty show, you could go one step further by offering complimentary reflexology massages, manicures, pedicures and more.
These small gestures will prove to the audience that you’re a brand that cares, and that’s the most important message at any trade show.
Once you have visitors flocking to your space, click their pictures and upload them on your brand’s social media pages. You can request your customers to share pictures of your booth on their pages while using the event’s official hashtag.
Content that is generated on social media by your clients is likely to be viewed more positively than posts crafted by the brand handle itself. Additionally, you can repost the reviews visitors leave and thank them for their kind words.
Ensure Your Booth is on Trend
With increasing innovation comes intense competition. Trade shows are no exception. There are a number of innovative ideas you could employ to make your booth as unique as possible. If you execute your designs well, it leaves a remarkable impression on your customers as it is taken to be a reflection of your company standards.
To create a booth that stands out at the Premiere Beauty Show 2020, you could make use of these amazing booth design trends:
There’s no better way to capture attention at a trade show than by placing dynamic props that move around your booth. Moving objects break the monotony of your booth and grab visitor attention almost immediately. If you’re using a dynamic prop, ensure that it fits your brand’s mission and will help you achieve your goals for the show.
Another interesting way to differentiate your booth from the others on the show floor is by using different fabrics for your display. Materials like silk, jute, wood and vinyl can be used to enhance your booth’s overall appearance and appeal.
If you find that your booth space is a little restrictive, use hanging props to make your display appear larger than it actually is. Subconsciously, when we look at objects that appear to be taller, we tend to assume that they’re also bigger than the other objects around it.
By hanging lighting or brand messaging from the ceiling, you will draw your visitors’ eyes upwards, tricking them into thinking your booth is bigger than it actually is.
At a beauty show, the lights you use are of the utmost importance. Wherever possible, use bright white lights instead of dim yellow ones. This is especially important if you’re offering free makeovers or makeup demos at your booth.
You can also use light creatively to draw a visitor’s attention towards important graphics and messages, while simultaneously taking their attention away from storage and other problem areas.
Use Technology Wisely
There’s no denying the fact that we currently live in a world driven by technology. At the Premiere Beauty Show, you can use this to your advantage by incorporating smart tech elements into your display. One way to do this is with the help of augmented reality and smart mirrors.
You can use augmented reality to click pictures of your visitors and show them how your beauty services or offerings can help transform their appearance.
The trade show market is constantly evolving, with competition become stiffer with each passing day. If you’re looking for a way to make your mark at the Premiere Beauty Show, remember to put the customer’s comfort first and create a booth that looks and feels good. With these expert tips, you will be ready to rule the show and earn high returns on your investment.