Trade shows are an essential part of the marketing schedule for seasoned participators and
newbies alike. Trade shows provide excellent reach and branding opportunities for businesses
looking to grow. But how does one make the best of these opportunities?
Succeeding at trade shows can be difficult owing to the fact that the venues are filled with
cut-throat competition. One of the most critical factors to grow at a trade show is making you
visible in the ocean of brands. Your convention booth in Orlando is your key to standing out
from the crowd and building a better chance at succeeding at any venue.
What are the types of trade show booths that you can buy?
Convention booths in Orlando are the face of the brand at any venue, and the face has to be
attractive. Making the best of any exhibit is easy if your brand’s face is beautiful. Building
a trade show booth is not an easy task; it requires a lot of planning, brainstorming, and
ideation to get the perfect setting.
Your booth has to be the face of your brand at the venue while telling your brand story too.
The trade show booth rentals in Orlando also have an attractive silhouette to make it eye-
catchy. You will have to decide what works for your brand and what design is the best suited
for you. There are three main types of methods for choosing the perfect booth stands for
your brand:
Pop-Up Displays:
Pop-up displays come in single and double-sided display panels that hold graphics and prints.
These display systems allow brands to showcase brand identity, ideology, and
products/services.
Benefits of choosing a pop-up display:
* Easy to set up and dismantle. It requires minimal human effort to set up and uninstall after
the show.
* Easy graphic replacement is one of the critical factors that drive customers to buy a pop-up
displays.
* Little to no maintenance is required for pop-up displays, yet another essential factor that makes
them highly popular among exhibitors.
* Being comparatively lighter in weight, they are easy to carry around at different venues.
Drawbacks of the Pop-Display:
* Pop-up displays cannot ideally be used for branding, especially image-conscious brands.
Custom Stands:
Custom stands are large setups with multiple panels and accessories to showcase products,
build brand image and deliver brand ideology.
Benefits of choosing Custom stands:
* Custom booth stands are the ultimate image builders for any brand, making them
popular among big brands.
* Nothing comes close to the level of personalization and customizations that custom stands
offer.
* You can do a lot to keep your audience hooked to your booth at the venue with a custom
stand.
Drawbacks of Custom stands:
* Custom stands are costly and require effort to be installed and used. You will often need
specialists to help you set up and dismantle the booth.
* Changing graphics on a custom stand is challenging and will require expert hands to do so.
* High on maintenance since it holds many moving parts and requires a lot of maintenance
and care.
* It isn’t easy to carry custom booth stands anywhere; stand builders offer delivery and
setup options.
Modular Booths:
Modular stands are close to custom booths in structure but close to price pop-up displays.
You get something similar to a customs booth at a fraction of the price you have to pay for a
custom booth.
Benefits of investing in a modular booth:
* Easy to carry everywhere because it has modules that can be transported easily.
* One can change the size of the booth to suit the venue requirements for particular shows.
Graphics are easy to replace.
* A modular stand has little to no maintenance, just like a pop-up display, and gets the job
done.
* Easy to set up with minimal to no effort.
How to choose a booth stand that works at any venue?
If you are looking for a convenient, long-lasting, and upgradable Trade Show Booth Rental in Orlando,
we would suggest a modular booth. If you are a big brand with a big budget and your goal is to maintain a brand
image, then a custom trade show booth is your way to go.
And if you are a brand that has just started with trade show participation, then the pop-up
the display is the best option for you.
No matter your business requirements, Exponents is here to help you. We will provide you
with everything you need to succeed at a trade show. Whether it is the exhibit participation or the branding, we guide our customers with everything. Connect with us, and
we will help you with everything you need to make the most of any trade show participation.
