Trade shows form an important part of the marketing calendar for brands that are looking to
expand. Trade shows give businesses the boost, coverage, and reach to make brands grow. But
succeeding at these events is not easy. It requires a lot of patience, planning, and study to make the
perfect trade show booth in Orlando.
We at Exponents have been in the industry for more than 3 decades and have delivered Trade
Show Displays in Orlando to a variety of businesses over the years. With this varied experience,
we know exactly what it takes to build an effective trade show idea. Hence, we are listing down a
few ideas that will help you build engagement and effective trade show ideas for your next participation:-
Standing Out of the Crowd:
The single most important aspect in succeeding at a trade show is to stand out from the crowd. Build
trade show exhibits in Orlando for your brand that are different and grab attention even from
the remotest corner of the venue.
From bringing innovative booth ideas to creating eye-catching graphics, everything plays an
important part in making your brand visible. Not just this, your booth has to be in line with the brand
ideology and identity. The latest trend in experimental booth designing is playing with lights,
innovative lights and lighting ideas can improve your booth’s presence at the venue.
Create an ambiance that attendees will like:
Make sure your attendees feel comfortable and relaxed when they are at your booth. A comforting
ambiance can hold attendees in place for a long time. Light music can make the mood for the
customers.
As we mentioned earlier, lights are extremely useful when it comes to building an atmosphere. LED
lights are being used by brands in multiple ways to build booths.
Create an experience zone:
An interesting way to attract attendees to the booths is to create a zone in the booth where
customers can experience your products and services. An experience zone not only helps customers
invest time in your booth but also gives them first-hand experience of your products/services. It is
one of the best ways to keep the attendees interested in your Tradeshow Booths in Orlando.
Bring in the Emcees:
A beautiful way to attract attendees to you is to entertain them. If you hold the budget, do get an
emcee to make customers come to you. Emcees are well trained to attract crowds and will do that
for you without breaking a sweat.
Give Insights:
A lot many people are interested in knowing about the latest happenings in the industry. Giving
them insights on the same will help you keep them to the booth. If you have breakthrough
products/services at your disposal, it will help even more.
Exponents have helped brands achieve their marketing goals when it comes to trade shows. We
have built a huge list of clientele across the globe with our outstanding products and service. We
know what works and where it works. This makes us one of the most sought-after stand builders in
the US. Give us a call and we will help you make the best of any trade show participation.
