Trade fairs are business hubs to meet buyers and sellers. Despite the pandemic in 2020, companies are still willing to invest in trade show. After all, if a company wants to keep up with their industry, then trade fairs remain the best place.
Although, companies are reducing their trade show budgets to compensate for the economic slowdown. So it becomes crucial to exhibitors that their trade show display for Orlando succeeds. Getting a return to justify the budget is essential.
After you’ve spend all that time, money and effort for your trade show display, it becomes essential to bring out it’s best. We at Exponents Orlando have decades of experience to share, we hope that our advice and research helps to give you an edge for your next trade show.
Have a social media plan in place
A good start make for a good end. Almost everyone in Orlando has gone digital. That’s how people and companies promote themselves, research, and create plans. You need a social media marketing plan for reach. Promoting on relevant social media pages and platforms will ensure that the right people are aware of your trade show presence.
Get a designer for your display
Your company logo and brand colors are important, agreed. But that information alone, is not going create curiosity in your visitors. At a trade show, people are natural drawn to displays that are stylish and attractive. A designer understands color psychology, the aesthetics of white space, and how to use light and shadow to bring your brand’s personality to life. A good designer will ensure that your brand message is clear, visible, and incites curiosity.
Make buy-in safe and easy
Once you get a visitor at your trade show display, make their brand investigation easy and safe. Have all the safety measures, such as hand sanitizers and information decals in place. Provide a variety of options for visitors looking for information. Have brochures, pamphlets, fliers neatly placed in holders. Have a QR scanner for an e-version of your company booklet. Have a designated host to assist visitors who are have questions. Finally, for safety during conversations, have screen guards placed at counters.
Foster competition with contests
People like to win. Getting more than the effort you put in, gives people a wonderful head rush. Contests, competitions and games keep a crowd engaged at your display. Furthermore, with the help of social media you can keep visitors engaged before and after your show. Extending the life and reach of your contests. With a virtual display, you can run a series of competitions that can keep people hooked to your brand for months.
Trade shows are tiresome. The pandemic isn’t going to change this fact. Offering snacks and water bottles is always going to be appreciated by visitors. As long as you take all the necessary precautions and permissions, providing refreshments is a good way to remind visitors where they got it from. Just make sure you add your brand labeling.
Good quality information is valuable. Especially industry information. White papers about the market, books by thought leaders, and market reports on customer behavior. All these are valuable. Depending on the show, you can offer this information as an information packet or incorporate them into your own presentation. Curation of information is a service, that is essential for people who want to save time. By providing that, you not only attract high quality visitors, but also position yourself as an expert.
Despite the respite of vaccination, trade shows remain risky. So it is imperative to develop a strategy around ideas that makes the most out your trade show display in Orlando. We hope that our ideas let you sustain the ROI on your efforts, beyond your trade show display.