Preparing for a trade show in Orlando as a business owner, especially the start-ups can be frightening
and stressful. What will we bring to the trade show and how will we exhibit it?
You must first learn the details of the trade show in Orlando which you have enrolled or are considering
exhibiting. If required, contact the event organizers for information on the kind of people the show
draws and the layout of the area where you will be exhibiting your business.
Find out how big your trade show display in Orlando will be, whether there will be wall space for your
company sign if there will be power outlets and anything else that may or may not be included.
Once the parameters of the exhibition venue have been determined, you can go on to determining what
to bring and how to display your things.
The following are the top 10 practical tips for a successful trade show in Orlando in 2022.
1. Create an attractive trade show exhibit design
Create an attractive trade show exhibit design that compliments your exhibit and expresses your
company’s image and color scheme. Ensure that you customize your booth that delivers your brand’s
story loud and clear. In a throng, your custom trade show exhibit in Orlando will undoubtedly stand
out.
2. Set Up your trade show display properly
Create levels for your trade show display booth. Place the larger objects towards the back, followed by
shorter items, and then even shorter items in front of them.
3. Draw attention using video or slide shows
Create a video or slideshow presentation for your booth’s TV monitors. For hanging flat screens at trade
exhibitions, a variety of supports and racks are available. If you don’t already have it, you can rent or
borrow it. This will catch the attention of your visitors because it is aesthetically beautiful.
4. Use Social Media to Promote Your Booth
Use social media to notify your clients that you will be attending a trade show in Orlando and
encourage them to stop by. If you aren’t currently utilizing social media, check out How to Create a
Social Media Plan, How to Create a Facebook Fan Page, and How to Promote Your Business on Twitter.
5. Have a lot of giveaways
Have lots of trade show gifts on hand, such as business cards, pamphlets, pens, magnets, and anything
else with your company name and/or logo. The majority of individuals who visit trade exhibitions expect
to take something home with them. Also, take advantage of display racks to show off your flyers,
promotions, brochures, and other items.
6. Food treats are always a big hit
As a trade show freebie, provide something a little different: FOOD. If possible, package your food in a
way that allows you to include your company’s contact information.
7. Provide a gift certificate to your visitors
As a trade show freebie, provide Gift Certificates for some of your services. Nothing beats a good offer,
and when they ‘cash in’ their certificate, they will realize how precious your services are and will return for
more.
8. Have a prize draw
Hold a prize drawing. If reasonable, offer a gift that matches your business and appeals to everyone.
Visitors and contestants should sign a guestbook, fill out a ticket, or place their business cards in a
fishbowl or gift bag. The fantastic thing about this trade show freebie is that you can utilize this
information to make a follow-up contact at a later date.
9. Display Your Work
As part of your trade show exhibit, provide a portfolio of your work. Print out some of your greatest
work. Place them in plastic page protectors and place them in a binder. Then, arrange the binder so that
visitors may flip over the pages.
10. Employ a Helper
If the trade show in Orlando is going to be running for a prolonged period, make sure you have
someone manning your trade show booth so you can take a break. If you don’t have the option of
having someone take over for a while, leave a message explaining how long you’ll be gone and returning.
Exponents Orlando is here to assist you to handle your current trade show in Orlando, no matter what it looks
like: Regular events, hybrid events, or virtual ones. Contact us today, and we’ll put a strategy in place to
keep you in front of your clients in the Trade show!
Your Custom Trade Show Exhibit In Orlando Is Just A Click Away! To get an attractive Trade show booth design for your trade show in Orlando from Exponents:
